One of the things we love about the Proxy Project is that it's modular, meaning its vendors can be switched around like Legos. And if you walked by the area in the past few days, you probably noticed a switch happening.
Aether Apparel is parking their super-cool Airstream trailer store in the space adjacent to Ritual Coffee, and will be staying with us for the next four to six weeks.
Aether was started by two former movie producers from Los Angeles who created the line of clothing because they felt like it was a missing niche. As their website puts it, they sell "sportswear for the outdoor enthusiast who wants function without sacrificing modern design and aesthetics." It's mostly geared torward men, but they do have some women's items including jackets and hoodies.
As for the Aetherstream, as it's called — this ain't your regular trailer. It's outfitted with amenities like hardwood floors and wifi, and feels as stylish inside as it looks from the outside.
So, next time you happen to be freezing your derrière off at the nearby Biergarten, you might want to pop on over to the Aetherstream and pick up one of their toasty items. You’re sure to be good for a few more rounds. And even if you don’t buy a thing, it's worth geeking out on the superbly-designed Aetherstream.
Aether is hoping to open next week and their hours will be:
Tuesday & Wednesday: 12-6
Thursday - Sunday: 11-7
*UPDATE (2/18): Aether is now open so make sure you stop by this weekend and check them out!