Illy Coffee looking to open up shop next to Rolo on Market

Espressamente Illy in the FiDi
Espressamente Illy in the FiDi

Illy Coffee, the international coffee goods retailer and distributor, has plans for its 9th US cafe location for the Castro at the old framing shop at 2349 Market Street. This location will be the 2nd Espressamente Illy in San Francisco with the other located over in the Financial District.

According to SF Eater, the 1800 sqft location will boast a large communal table for folks to sit at with a single-origin slow bar. SF chef Joyce Goldstein will prepare a custom menu similar to the one she created for the FiDi location featuring sandwiches, salads, frittatas and choice morsels for the evening. They will also be selling their coffee goods and espresso machines in the cafe.

It is not clear yet how residents will react to the proposed location as it's vague whether or not it will be considered "formula retail" with only 9 US locations and a custom look for every shop. So far we haven't heard/seen any rumblings from the Castro/Upper Market CBD, Duboce Triangle Neighborhood Association, Merchants of Upper Market and Castro, or the Eureka Valley Neighborhood Association (am I missing any others?).

On their website they've stated anĀ ambitiousĀ goal of opening more than 200 locations around the world.

What do you think about having an Espressamente Illy here in the Castro?