We reported this past weekend that businesses in the Castro have been seeing a significant drop in sales since the construction on the Castro's new streetscape began in March and some are worried they may have to shut their doors. Everyone pretty much agrees that this was inevitable and businesses will reap the benefits of the larger sidewalks come this Fall/Winter, but that doesn't mean that we can't make an effort to spend a little more of our cash in the Castro to help out local businesses that are hurting.
In this past Saturday's blog post I suggested we create something called a "Castro Cash Mob" that would bring a group of people into a specific business to help raise awareness of local businesses in the Castro and hopefully encourage folks to do some shopping at other nearby businesses as well.
After hearing a lot of feedback on the idea, I think we do something like this: We'll choose a meeting spot each week for the rest of the month of May in the form of a business that our readers have commented, emailed or Facebooked us about that is having a difficult time and could use the support (bonus points to businesses that are giving back to the community in some way). $20 in hand, we'll all head over there between 6:30PM and 7:30PM on Thursday afternoon, check out the goods, and hopefully buy something. If you aren't a fan of the businesses product (food, clothing, etc.), you can still participate by heading to another Castro area business. The point is to head into the Castro at least one night a week and spend some coin at local shops.
This Thursday we're going to make the first Castro Cash Mob hit on Gyro Xpress (499 Castro Street) at 6:30PM. Come on out and join us.