Bay Area/ San Francisco/ Retail & Industry
Published on March 04, 2016
The Firm, A New Gym, To Open On Frederick Street This MonthPhoto: Camden Avery/Hoodline

If you've noticed construction progress in the space adjoining Bacon Bacon over the past few weeks, you're not alone.

With fresh paint on the walls and new weights in racks, husband-and-wife owners JJ and Andrea Miller are just a couple of weeks away from opening for business as The Firm, a neighborhood gym and fitness center at 225 Frederick St.

JJ and Andrea Miller. (Photo: Courtesy of The Firm)

The Firm should officially open for business by March 14th, Andrea Miller told us. They're currently wrapping up work on what turned out to be a hefty renovation project. "We're just waiting for the city to sign off on a couple inspection reports, and we should be ready to go!" she said.

The Firm will offer group, private and semi-private training, as well as nutrition guidance and meal planning. "It's not a one-workout-fits-all gym," Andrea said. "Our memberships are designed for individuals. We have a different style of training than most gyms ... We also focus on both parts of health and fitness; not just the exercise, but also nutrition and diet."

JJ and Andrea have been in the fitness industry for more than 20 years. "We always wanted to open our own business," she said. "We looked all over the city until we found the right space here."

She said they fell in love with the building and the neighborhood. "There's such a strong community here," she said. "Everybody keeps popping in and saying hello. Everyone seems incredibly excited about the opening. We saw a real need for what we are doing in the neighborhood, and can’t wait to open."

Once they're open for business, The Firm's class schedule and membership details will be available via their website.