Bay Area/ San Francisco/ Arts & Culture
Published on October 02, 2016
In Their Words: The Convergent Histories
 Of The TenderloinBaldwin's Hotel and Theatre, as it existed prior to its burning in 1898, architect: J. A. Remer, SF. illustration: Wood engraving by T. J. Pettit & co, San Francisco (unknown date, but prior to 1898) | Via Wikipedia

[Editor's Note: Mark Ellinger is a Tenderloin-based photographer and writer who documents the central city at his blog Up From The Deep. In his chronological history of the Tenderloin, excerpted below, he shares his personal perspective of the uptown segment of the Tenderloin as he's seen it change over the years. You can find the full entry here.]

A Brief Introduction

The architectural data in this section was first researched over twenty-five years ago by the late Anne Bloomfield, and more recently—in depth and with meticulous attention to detail—by Michael Corbett, with whom I worked in 2007-8 on a survey of the Tenderloin for the National Register of Historic Places district nomination. Historical details have been drawn from my own research and personal experience, as well as the painstaking research of friend and fellow historian Peter Field, who each spring and fall gives free historical walking tours of the Tenderloin, which I highly recommend to all.

Prior to the establishment of the Uptown Tenderloin Historic District in 2009, the Tenderloin was never an officially adopted district, but rather, an informal and popular area designation, having no precise boundaries. A complex area linked to well-defined districts on every side, its eastern and northern boundaries in particular were impossible to pin down, and the common name for the area—Tenderloin—did not appeal to the real estate or hotel industries, or to middle class residents.

Largely developed as a respectable residential area, it was home to socially ambitious people before the 1906 fire; afterward it was rebuilt for retail and office workers. Yet for over a century it has been best known as the Tenderloin, a center of both legal entertainment businesses including theaters, restaurants, bars and clubs, and illegal businesses for the accommodation of vice—prostitution, gambling, Prohibition-era drinking, and drugs.

Snapped on one of countless photographic excursions through the Tenderloin, this shadow portrait of myself includes what was once Tessie Wall’s parlor house, seen here as a bright orange building in the upper right. | Photo: Mark Ellinger

Early Development

In the years just prior to the California Gold Rush, the vicinity of what would later be known as the Tenderloin was an undeveloped area with low sand dunes rising along the southern flank of Nob Hill. When the United States began its conquest of California in 1846, Lieutenant Washington Allon Bartlett, USN was first appointed and then elected as the alcalde (mayor) of the trading hamlet of Yerba Buena.

Believing that marrying the town’s name to that of the San Francisco Bay would give them a commercial advantage, its merchants and tradesmen prevailed upon Bartlett, and on 30 January 1847, he issued a proclamation that officially changed the name of Yerba Buena to San Francisco.

View of San Francisco, formerly Yerba Buena, in 1846-7, before the discovery of gold. The eastern slope of Nob Hill rises above Yerba Buena Cove and Montgomery Street on the waterfront in this early engraving, published after the village of Yerba Buena was officially renamed San Francisco. In the distance are “Los Pechos de la Choco”—otherwise known as Twin Peaks—and the solitary pinnacle of Lone Mountain. | Source:Bancroft Library, UC Berkeley

The town’s growth prompted Bartlett’s successor as alcade, Edwin Bryant, to hire an Irishman named Jasper O’Farrell to survey the town and extend its limits. O’Farrell’s 1847 survey projected a grid of streets onto open land covering an area of some 800 acres bounded by the waterfront, Francisco, Post and Leavenworth Streets, thereby setting the stage for further development. Most of the future Uptown Tenderloin was included in William M. Eddy’s 1849 survey that extended O’Farrell’s projections west to Larkin, and the remainder of the district was within the 1858 extension of Eddy’s survey to Divisadero.

Official map of San Francisco, 12 August 1850. This plan for the City’s streets was drawn from William Eddy’s projections, a month before California was admitted to the Union. | Source: Bancroft Library, UC Berkeley

Early development of the district took place in the low area between Turk and Ellis Streets that stretches east from Jones Street to around Fourth and Market, then known as St. Ann’s Valley.

In 1853, there were fewer than twenty buildings in the entire area. Six years later, roughly a quarter of the lots in St. Ann’s Valley and along adjacent streets had buildings on them. By 1865, every street in the district was lined with nearly continuous rows of wood buildings, mostly row houses and flats and some single family houses set back from the street, and the inhabitants were mainly the socially ambitious—the bourgeoisie or middle class.

Map of San Francisco, 1853. Developed blocks are shaded; outlined in red is the approximate extent of St. Ann’s Valley. | Source: Bancroft Library, UC Berkeley
St. Ann’s Valley, 1865. In this view looking north across a freshly graded Market Street, the declivity of St. Ann’s Valley is readily apparent. Visible on the right is the foot of Mason Street. | Source: Bancroft Library, Jesse B. Cooke Collection

The Tivoli Opera House

In 1877, Joseph Kreling was a young man who thought that San Francisco needed music. Determined to fill that need, he a gave concerts in a former mansion near the foot of Eddy Street by performers that included a ladies’ orchestra from Vienna. When the craze for Gilbert and Sullivan’s HMS Pinafore swept across America, Alice Oates and company performed it in San Francisco, and soon afterward, other comic opera companies appeared on the horizon. Kreling hired various members of these companies, and with them, founded his own opera company in 1879.

Tivoli Opera House, circa 1878. | Source: Bancroft Library, UC Berkeley

A short block from the Tivoli was the newly-opened Baldwin Hotel, full of travelers and businessmen in need of entertainment, and partly through them the Tivoli’s popularity and renown soon became far-flung. For nearly 30 years, the Tivoli Opera House never closed its doors—except in observance of Kreling’s death.

Tivoli Café, 1905. The Tivoli Café was on Eddy Street near the corner of Anna Lane (now Cyril Magnin Way). The building partly visible on the left was the Tivoli Opera House until the end of 1903, when the company moved into its new opera house, the refashioned Panorama Buiilding at Eddy and Mason. | Source: San Francisco History Center, SF Public Library
Postcard, 1903.

When director W.H. Leahy took charge of the house in 1890, he began producing Italian opera four months of the year with companies he recruited from small opera houses in Italy. In 1903 he built a new Tivoli Opera House around the old Panorama Building on the southwest corner of Mason and Eddy, where the Ambassador Hotel now stands.

While traveling in Mexico late the same year, Leahy heard soprano Luisa Tetrazzini singing with an itinerant Italian opera company in Mexico City. Leahy engaged the entire company, and in 1904 they opened the new opera house in Rigoletto. Singing the part of Gilda despite a cold, Mme. Tetrazzini became an immediate sensation. For the next two years her many performances at the Tivoli packed the house to overflowing, and Luisa Tetrazzini became a star of international repute.

Market and Mason, 1905. To the right, behind sculptor Douglas Tilden’s Native Sons Monument, are the tower and east facade of the Tivoli Opera House at the corner of Mason and Eddy (note the sign advertising “Miss Timidity”). Across Eddy Street from the opera house is the mansard-roofed Golden State Hotel above Spider Kelly’s saloon, and behind it is the Techau Tavern. | Source: Bancroft Library, UC Berkeley
Ruins of the Tivoli Opera House, 1906. Two years after it opened, the new opera house was destroyed by the Great Earthquake and Fire. | Source: San Francisco History Center, SF Public Library
San Francisco Call, 13 March 1913. W.H. Leahy brought back Luisa Tetrazzini (pictured near the center of the photo spread) to reprise her role as Gilda when he opened a brand-new Tivoli at 70 Eddy Street, near the site of the first Tivoli Opera House. | Source: California Digital Newspaper Collection
San Francisco Call, 13 March 1913. The new Tivoli’s opening night performance was attended by the créme de la créme of San Francisco society. | Source: California Digital Newspaper Collection
Tivoli Opera House, 1949. Following construction of the War Memorial Opera House as part of the new post-fire Civic Center, and as popular entertainment changed from musicals and vaudeville to motion pictures, the Tivoli’s popularity faded and attempts to revive the splendor of the old opera house failed. The Tivoli had its final season in 1949, and in 1951 the building was demolished and replaced by a parking garage. | Source: San Francisco History Center, SF Public Library
Tivoli Opera House, 1951. Stripped of equipment and furnishings, its walls already broken by demolition crews, the opera house awaited the wrecking ball when the entrance and marquee were captured in this wistful farewell portrait. | Source: San Francisco History Center, SF Public Library

Birth of the Tenderloin

After a Comstock silver lode bonanza made him a multimillionaire, in 1878 Elias J. “Lucky” Baldwin opened a luxury hotel and theater bearing his name on the northeast corner of Powell and Market. In the area nearby were restaurants and saloons where gambling took place, and around 1885 dance halls and parlor houses began to appear in the district. Where the money flows, there also vice goes; and thus from around 1880 through the 1890s, the area roughly encompassed by Market Street, Union Square, City Hall, and Van Ness Avenue—distinctly uptown from the Barbary Coast near the waterfront—developed as a center of entertainment and vice that was subsequently characterized as “tenderloin,” a term that originated in New York.

For more, check out the full entry on Up From The Deep