Project Juice was founded in San Francisco by owners Greg and Rachel Malsin, who developed the concept through their own struggles with food allergies and sensitivities. The Castro shop will join existing locations in Hayes Valley, the Mission, Financial District, Russian Hill and Mid-Market, as well as outposts in Palo Alto and Southern California.
The Castro location will offer similar menu items to the locations in Hayes Valley and Mission, which have gone beyond only offering juices and smoothies, and also include superfood bowls, breakfast bowls, gluten-free toasts, wellness elixirs, cold-brew coffee, kombucha on tap, hot coffee and tea. All menu items served are free of gluten, dairy, soy and peanut.
Project Juice sources some of its offerings from other local vendors, including Jane, Nana Joes Granola, Sightglass Coffee and Samovar Tea.
About opening in the neighborhood, owner Greg Malsin said in a press release, "the Castro has a lot of things we like in a neighborhood—great fitness options, a health-conscious crowd, and a growing number of young families."
"With all of these amazing qualities, we were surprised by the lack of healthy and convenient food and beverage options in the area. We couldn’t be more excited to bring our latest concept to The Castro,” added Malsin.
Earlier this month, Project Juice held a job fair for the Castro location. Malsin tells Hoodline "it was really successful." But if you're still looking for a job, Malsin says, "we are still hiring positions from entry-level smoothie barista to assistant store manager." Applicants are encouraged to send their resumes to firstname.lastname@example.org.
You can expect limited hours during Project Juice's initial soft-opening days; after that, "I'm anticipating 7am-7pm," said Malsin, who was unable to provide an exact opening date beyond the early December timeframe.
Project Juice plans to continue its SF expansion with an additional location in Pacific Heights, scheduled to open in early 2017.
With 10 stores companywide, that puts Project Juice right on the border of SF Formula Retail rules. Any additional store in the city will require Conditional Use Authorization to proceed.
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