Jammin' on Haight, the tie-dye and psychedelia shop that anchors the corner of Haight and Masonic, closed this week for a management reorganization, which will include a name change to Love on Haight.
Sunny Powers, formerly a co-owner, is assuming sole management of the company, and making a few changes to how the business operates.
"I want to continue the mission of revitalizing this community and bringing back the color, creativity and consciousness that Haight Street is historically known for," she said.
Powers took on full ownership in part because former co-owner Benjamin St. Rebel moved to Maui to open a shop and refocus his business efforts, she said. In light of the 50th anniversary of the Summer of Love this year, it seemed right to re-brand as Love on Haight.
"I will still be carrying the same awesome tie-dye, mostly tie-dyed by Jammin Inc. locally," she said. "I will also carry some other tie-dye done by my closest friends. I truly want this to still be a San Francisco family-made company, as I am a San Francisco-made lady."
The revamped store, scheduled to open next Friday, January 13th, will include more space for clothes, a DJ booth, a historic wall and a "peace, love and kindness" wall. And a portion of all sales going forward will be donated to youth homelessness charity Taking It to the Streets, on whose board Powers serves.
"I live and breathe Haight Street, and I love every moment of it," Powers said. "With all that we have going on in the world today, we need more peace, love, kindness, rainbows and sparkles."
Never miss a story.
Subscribe today to get Hoodline delivered straight to your inbox.