Friendly bartenders, live music, an inviting fireplace and "The Plunge" are all part of what makes the Riptide an Outer Sunset institution.
For the last six years, Riptide patrons have engaged in an invigorating tradition of jumping into the chilly Pacific Ocean at noon on New Year's Day, then heading back to the neighborhood bar to warm up with one of their signature spicy bloody marys.
"It was started by a regular at The Riptide and only two people jumped in the first year," Riptide bar manager Alisha Liscinsky said of the community-driven event. "Now there are hundreds of people each year."
While a fire in August of 2015 gutted the bar, hardy Sunset dwellers were not deterred and "The Plunge" lived on.
This year, with the bar back in business, the crowd of brave participants was bigger than ever. Here's a glimpse at yesterday's celebratory scene, which did include a bit of nudity.