Bakery chain La Boulangerie de San Francisco is opening three new locations in Oakland and San Francisco over the next three months, the company has announced. Since its 2016 relaunch as a independent operator after a three-year stint as a Starbucks brand, it has reopened six of its original 22 café/bakeries.
The new locations will be at 5500 College Ave. in Oakland’s Rockridge, at 655 Montgomery St. in FiDi, and at 588 Mission Bay, La Boulangerie partner Nicolas Bernadi told Hoodline.
He said the FiDi spot “will be very small,” and was launched to test “a new concept of a more intimate, on-the-go environment,” while the Mission Bay location — just 476 feet from a Starbucks at 3rd and Mission Bay Blvd. — “will have all the bells and whistles,” including a larger, more modern footprint.
The Oakland location marks La Boulangerie’s return to the East Bay since Starbucks shuttered locations after acquiring the bakery for $100 million in 2012.
“The East Bay was a strong market for us in years past, and we believe an even stronger one today,” said Bernadi, citing “a growing number of younger residents in the East Bay and increased density.”
Rockridge is “in the heart of a lot of Oakland's food scene,” said Bernadi, and “also in quite a densely populated area, right near BART and bordering several neighborhoods. We expect to grow a strong, expansive community there.”
For now, Rockridge is the only planned East Bay location, but there could be more expansions over the next year, he added.
The Rockridge spot will be about 2,000 square feet and is currently hiring for more than 20 positions. No specific opening dates have been set, but all three locations are reportedly on a summer timetable.
Today, the company bakes and prepares foods in a 40,000 square foot facility in South San Francisco, where it produces items sold in its locations and also under Trader Joe’s and Costco brands.
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