Bay Area/ San Jose/ Food & Drinks
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Published on June 25, 2023
Cube Croissants Went Viral In London; Santa Clara Strip Mall Bakery Is Now Making ThemSource: Instagram / eatsbyrachel

Ever since Swedish pastry chef Bedros Kabranian first created the cube croissant in 2018 using an imported Chinese mold, this baked good has gained international fame and a passionate following, and it wasn't just the Swedes who were impressed according to Tasting Table. Fast forward to late 2022, and the London bakery Le Deli Robuchon massively popularized the pastry through TikTok videos, taking the humble cube croissant to viral status, as noted in one of those way-too-long preamble for a recipe on Glutto Digest. If you've been wanting to sink your teeth into these tasty cubic delights but haven't had the chance, you're in for a treat: Santa Clara now has its very own cube croissant bakery in a local strip mall, of all places, as SF Gate reported.

The cube croissant, which is essentially the same recipe as the traditional crescent-shaped version, boasts an eye-catching geometric design and a harmonious balance of crispy outer layers with a luscious, buttery interior. Typically available with various flavored fillings or toppings like chocolate, matcha, or vanilla, the innovative pastry has made its way from Sweden, through social media fame in London, all the way to the Bay Area.

@saltandshaikh Do you think these viral cube croissant from Le Deli Robuchon are worth £6.95?! #cubecroissant #croissant #viral #londonfood #londonfoodie #placestovisit #londonbakery ♬ original sound - 3T

San Jose residents and visitors alike can now find the cube croissant at a local strip mall bakery, making these unconventional treats more accessible than ever before. While the cube croissant phenomenon may have started far away from the United States, it's likely that this unique pastry trend will continue to gain traction across the nation. A testament to its popularity, cube croissant bakeries have popped up in various locations like New York's Julien Boulangerie and San Francisco's Lil' Alijo.

The Bay Area may be known for its diverse culinary scene and food innovation, but the arrival of cube croissant bakeries in San Jose is a sure sign that the global food trends are making waves right here on home soil. As social media continues to play a significant role in influencing food trends, the iconic French pastry reshaped into a playful cubic form is proving to be not only a visual marvel but also a delicious delight, per SF Gate.