Amidst the travel restrictions and economic downturn, San Francisco is revitalizing its tourism industry by tapping into the Indian travel market. The city's Tourism Association has noted the potential of Indian visitors to contribute significantly to the industry's recovery, according to Moneycontrol.

In 2022, it was reported that India ranked in the top five visitor markets, with around 150,000 visitors coming from the country. It is forecast that by 2023, these visitors will increase up to 34%, achieving 2019's pre-pandemic levels. However, there is an anticipated decrease in spending, even though visitor volume seems the same.

India is the third-largest overseas market for San Francisco, following the UK and Germany as per BNN. When focusing on the city's economic recovery, studying why Indian visitors are significant to this process is critical.

San Francisco is recognized as a global tech hub, and the Bay Area is home to the most substantial Indian population in the United States. This cultural bond is appealing to Indian visitors, who frequently extend their trips to fully experience everything San Francisco has to offer.

To capitalize on this growing Indian market, US-based travel booking platform RateHawk is planning to expand its operations in India. However, challenges exist, most notably the slow recovery of Asian markets, which may negatively impact San Francisco's progress.