An ad that ran during last night's Oscars featured our very own Momi Toby's -- albeit very briefly.

That ad, for JC Penney (which we're supposed to call "JCP" now, apparently), is entitled "Dear Lingerie," and encourages women to go about their daily activities wearing slightly-visible lingerie. About three seconds of the ad takes place at Momi Toby's, where a woman gets the attention of a barista. According to Momi Toby's Facebook page, those three seconds took 7 hours and 40 crew members to shoot. Hollywood magic!