"I have a certain aesthetic when it comes to buying, and no matter how minimal the eco-impact, if it doesn’t look stylish, it’s out. I want my customers to discover great fashion at Convert they want to show off, and know they are helping the planet as an added bonus."
New Store Convert Headed To Former Nomads Space
Published on May 29, 2014
About six weeks ago, we reported that 24-year-old Hayes Street standby Nomads was closing up shop. Now, we've got first word of what's coming to their former space: it'll be Berkeley-based clothing store Convert, which is expanding to San Francisco with its second location.
Taking up Nomads' mantle of "doing it for the dudes," Convert will bring a masculine selection to 556 Hayes Street. A rep for the store tells us that the upcoming shop will boast stylish men's apparel, accessories, and select footwear from sustainable, charitable, or US-made brands.
Owner Randy Brewer notes on Convert's mission statement that he seeks out clothing that is "sustainably produced, brands which have eco-options within their collections, or companies willing to make a change in the way they do business." But above all, he says that style is key:
The Convert team is targeting an opening date around July 15th, and they've already begun an interior buildout of the space. Though details are scarce on what exactly Randy and Co. have in store, they've strongly hinted that there'll be a whiskey bar component where visitors can sample spirits while browsing the store.
We'll keep you posted with details as Convert gets closer to opening up shop.