Online Head Shop Billowby Moves Into Former Pitch Salon Space

By Walter Thompson - Published on February 18, 2015.

Billowby.com, a mail-order retailer of vaporizers and other smoking accessories, is currently moving into 514 Frederick, a storefront formerly occupied by Pitch Salon. According to Esther LeNoir, the company’s creative director, Billowby plans to use the space as an office and photo studio for five to eight employees.

“We’re using the downstairs area as our creative shoot space to create how-to videos and reviews of our products, so the fact that it’s soundproofed is really nice,” said LeNoir. Currently, employees are painting before laying a new hardwood floor and adding lighting fixtures.

Based in San Francisco, Billowby has been in business for about five months, shipping orders from a fulfillment center in Los Angeles. "Billowby isn’t like a traditional head shop,” said LeNoir. “Our online presence has a really clear interface, and we also have a leg of our company that’s going to be more informative about our products.”

LeNoir said she and CEO David Matthews chose the location because it’s close to their apartment. “We live in the Cole Valley/Upper Haight neighborhood, so we wanted to stay close to this area. We just love the spot, and we fell in love with this space. It still has a quirky charm to that we’re looking to restore.”

LeNoir is transforming Billowby’s front window into an employee lounge. “We’re going to add a built-in couch and a nook space where people can read or work during the day,”she said.

Curtis Loomey, owner of Pitch Salon, said the new tenant is making optimal use of his old location. “I think office space will be good, since no one has to know it’s there.” Since moving to 18th & Mission, his salon has seen a significant increase in walk-in customers. “We got a lot of Cole Valley and not Haight Street people, who would probably prefer a business like that," said Loomey.

Latest in San Francisco

About 1 hour ago
San Francisco

San Francisco set to allow restaurants open at 50-percent capacity indoors in two weeks

San Francisco entered the state's "yellow" tier as of Tuesday, becoming the first Bay Area county to be in the lowest-level category for COVID. The positive move, as Mayor London Breed and Public Health Director Dr. Grant Colfax announced, isn't going to immediately impact many businesses.Read More

About 4 hours ago
San Francisco West Portal

This West Portal house wins SF Halloween 2020 with brilliant mask display

If you want to see San Francisco’s cleverest Halloween decoration display of 2020, a West Portal house really has you covered.Read More

Oct 19, 2020
San Francisco SoMa

Undiscovered SF’s Sunday Street Markets Carry on in SoMa with COVID-19 safety protocols

Undiscovered SF's Sunday street markets continue to offer a COVID-19-safe weekend outdoor shopping experience in SF's SOMA Filipino cultural district, supporting small local businesses.Read More

Oct 19, 2020
San Francisco Inner Richmond

Supervisor Fewer unveils plan for 99-unit senior housing development at 4200 Geary

The project, now in the earliest stages of planning, is slated for a former funeral home at Geary and 6th Avenue in the Richmond.Read More