Long Lines At 'Cookies' Store Opening Today

Photos: Alisa Scerrato/Hoodline
By Alisa Scerrato - Published on May 15, 2015.

Wondering what the fuss was about at Haight and Masonic today? As you may have noticed, eager customers lined the sidewalk and around the corner, and security was tight at the front door of streetwear store Cookies as it opened its doors at 1423 Haight St.

As we noted back in January, the newest addition to the Haight's burgeoning streetwear retail district comes from local rapper Berner (aka Gilbert Milam), who created the brand with interest in fusing streetwear, urban lifestyle, multiculturalism and marijuana. Well known for his association with the Cookie Family marijuana geneticists —among their strains are “Girl Scout Cookies” and “Sunset Sherbet"—his clothing line boasts the famous “Cookies” logo. Per the Cookies origin story:

Since its inception as a grassroots expression of creativity, Cookies SF has grown from a small mom and pop Bay Area brand cultivated in the streets of San Francisco to a nationally recognized underground player within the world of fashion, cannabis, sports and music throughout North America.

The store carries apparel such as hoodies, outerwear, t-shirts, crewnecks, caps, socks, and belts. And it also boasts an accessories line of "smoke essentials" like storage containers, custom ashtrays, cannabis rolling trays and "smell proof/odorless bags."

If you run down there today, be prepared to wait a while to get in the door:

Jun 18, 2021
San Francisco Castro Duboce Triangle Mission

Driver crashes into and destroys parklets at Aquitaine & The Boombox

Early Friday morning, the driver of a vehicle crashed into and destroyed two parklets at Church and Market streets.  Read More

Jun 18, 2021
San Francisco Upper Haight

New Haight and Ashbury-themed shop ‘Haight & Ashbury’ opens at Haight and Ashbury

A new "Welcome Center and Counterculture Museum Shop for the Haight” brings a breath of fresh air, and bouquets of fresh flowers, as boutique shop Haight & Ashbury celebrates the neighborhood's rich history. Read More

Jun 17, 2021
San Francisco Embarcadero

Ferry Building farmers market celebrates ‘Juneteenth on the Waterfront’ Saturday

Black-owned food businesses serve up Juneteenth feasts by the Bay at this weekend’s Ferry Plaza Farmers Market. Read More

Jun 17, 2021
San Francisco Nob Hill

The Tonga Room sets reopening date in July

SF's kitschiest Tiki bar experience, The Tonga Room at the Fairmont Hotel (950 Mason Street), will be welcoming guests and people who just want to Instagram the rainstorms starting July 9. Read More