Remodeled 'Marine Layer' Re-Opens On Hayes Street This Saturday

Remodeled 'Marine Layer' Re-Opens On Hayes Street This SaturdayThe boutique is getting ready to unveil a new look. | Photos: Teresa Hammerl/Hoodline
Teresa Hammerl
Published on February 21, 2017

"The inside of the store will get very laid back, California-style teak furniture," says Carter Manos, manager of Hayes Valley's Marine Layer for about a year.

The clothing label for men and women, headquartered in San Francisco, opened its Hayes Street location just across the street from Patricia's Green in 2012. Before that, the space was the gallery of New Orleans artist Michalapoulos.

During the remodel, the shop's exterior will see some changes as well. Marine Layer's creative team is working on a mural for the shop's facade along Octavia.

Hayes Valley store manager Carter Manos in front of Marine Layer's Chestnut Street location.

"Hayes Valley is great for retail because our exposure is high," Manos said.

And recent rainstorms haven't hindered business, she said. "Surprisingly it hasn't been awful. People will still shop." It doesn't hurt that customers looking for a better way to stay dry can try on Marine Layer's selection of coats in store.

While Hayes Valley is a welcoming place for niche boutiques—like the newest on Hayes Street, LA-based Industry Of All NationsManos admitted that she sometimes misses the basics, like a closer post office or a hardware store. "The little things when you are running a store," she explained.

But there's no shortage of tourists to introduce the label to each day. "In Hayes Valley we get a lot of tourists who don't know us yet. I think that differentiates Hayes Valley from a lot of other neighborhoods in San Francisco."

A lot of Marine Layer's clothing gets produced in San Francisco or Los Angeles.

When asked about the bag of personal belongings often seen stored in a tree on Octavia outside the shop, Manos had an explanation.

"That's John!," she exclaimed, referring to a Hayes Valley regular known by many shop owners. "We haven't had any issues. He has beautiful artwork that he sells, so it's great. We all share the space, it's a small neighborhood."

Manos, who relocated to San Francisco from Miami in 2015, now lives in Cow Hollow. During the Hayes Valley shop's temporary closure, she lent a hand at Marine Layer's two other San Francisco stores.

She had her store completely packed up on February 12th, one day later was the first day of renovation. While the store remains closed for only two weeks, Manos is already excited about going back.

"I miss it," she said.

Manos plans to reopen the Hayes Valley store this Saturday with a little opening party. Some refreshments will be provided. Store hours will be 11am-7pm.