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'Color Factory' Brings Vibrant Pop-Up Exhibition To Union Square

Photo: Teresa Hammerl/Hoodline
By Teresa Hammerl - Published on July 31, 2017.

Tomorrow, Color Factory, a pop-up art exhibition, opens at 575 Sutter Street, two blocks from Union Square. It will run until the end of August.

The 12,000-square-foot exhibition features art curated by Jordan Ferney, founder of the party-focused blog Oh Happy Day. San Francisco-based artist Leah Rosenberg served as creative director, while Indigo Bunting founder Erin Jang was responsible for art direction and design.

The two-story, interactive installation features 10,000 colored ribbons, a yellow ball pit, a yellow-only souvenir shop, a lavender room filled with Polaroids, colorful staircases and an assembly of disco balls.

This isn't the first time Ferney's transformed a building; as we reported last year, she also brought a festive array of 5,000 balloons to Oh Happy Day's office at 18th and Mission. The balloons—installed by Geronimo Balloons—marked the blog's 10th anniversary.

"We tried to think about the design and details for every space at [Color Factory], down to the bathrooms," Jang wrote on Instagram.

According to Color Factory's website, each visit will last a little over an hour. Tickets are available online for $32, while children younger than two get in for free.

As visitors leave, they will receive a San Francisco neighborhood map with 17 curated color experiences throughout the city.

More impressions from the colorful exhibit:

dead after an incredible opening party at @colorfactoryco 🎉 we did it, @ohhappyday team! 💛#colorfactory

A post shared by Jes Murella (@jesmurella) on

Color Factory is open Thursday to Tuesday from 10am to 10pm, tickets must be purchased in advance.


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