San Francisco

Stag & Manor arrives in the Castro, with modern home decor and more

The Castro's newest home decor store, Stag & Manor, is now open at 2327 Market St. (at Noe), taking over the space previously occupied by Johnston Tax Group.

As Hoodline reported back in October, the store comes from longtime Castro resident Seth Morrison. It hosted its soft opening over the weekend.

grand opening celebration is set for tomorrow, December 6, with Supervisor Rafael Mandelman and other small business leaders expected to be in attendance.

Owner Seth Morrison. | Photo: Steven Bracco/Hoodline

"It's been amazing," said Morrison of the store's initial reception. "People are so excited to see a new small business come into the neighborhood."

He said that a few customers have even asked him to come to their nearby homes and decorate for them. (He plans to provide interior design services at every level, from simply offering advice to completely redecorating a home.)

Inside Stag & Manor. | Photo: Steven Bracco/Hoodline

Morrison, who initially launched Stag & Manor as an online store, describes its  concept as "spirited modern," with an array of accent pieces from pillows to vases to holiday ornaments. He also sells furniture from his own signature line.

"Modern design is the foundation, but layered with traditional works and crafts, creating a more warmer and global feel," he says. "I've brought in products from all over the world, which add more heart than a large corporation brings to their merchandise."

He plans to offer items at all price points. "I want to provide really accessible pricing that anyone walking in off the street can purchase," he said.

Handcrafted ornaments. | Photo: Steven Bracco/Hoodline

Morrison says that every item he carries is cruelty-free (he uses only vegan leather), with an emphasis on fair-trade goods. 

"I try to source as many things from fair-trade artisans as I can," he said, noting that he carries textiles from Peru, India, Guatemala, and other nations.

Handmade pillows. | Photo: Steven Bracco/Hoodline

In trying to get Stag & Manor open for the holiday season, Morrison narrowly avoided catastrophe. Two weeks ago, a fire broke out in the ceiling above the store. But it was extinguished quickly, and the store only sustained minimal water damage. Morrison says he considers himself lucky. 

To take advantage of the holiday crowds, Stag & Manor will be open seven days a week in December, from 11 a.m.-7 p.m. After that, Morrison plans to open Tuesday-Saturday.

"The idea is for this [store] to feel like a home for the entire community," he said. "I want people to feel really comfortable, and to enjoy coming in here."


Never miss a story.

Subscribe today to get Hoodline delivered straight to your inbox.