San Diego-based analytics company LeadCrunch has secured $11 million in Series B funding, according to company database Crunchbase, topping the city’s recent funding headlines. The cash infusion was announced on April 12 and financed by Bow Capital.
According to its Crunchbase profile, "LeadCrunch unifies high-quality data sources in an artificial intelligence-powered platform that can help you discover your customers’ key attributes. LeadCrunch's platform then generates a lookalike audience based on these attributes. This allows LeadCrunch to run intelligent demand gen campaigns targeting this audience with measurable content engagement that is human verified."
The six-year-old company has raised five previous funding rounds, including a $4.1 million Series A round in 2018.
The data analytics industry has produced 13 funding rounds over the past year, capturing a total of $245 million in venture funding.
In other local funding news, big data company Perspectium announced a $8 million Series B funding round on April 23, financed by TVC Capital.
According to Crunchbase, "Perspectium offers comprehensive systems and application integration solutions to the enterprise. They solve data integration, monitoring and replication problems with the lowest impact and highest data throughput — all the while retaining control of the data with the data owner. Architected from the ground up with high availability and throughput in mind, Perspectium solutions power the most intricate integrations of some of the world’s largest enterprises."
The company also raised a $8 million Series A round in 2017.
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