San Francisco

Comic Book Beardies, formerly Whatever Comics, going strong in new location & online

For more than a decade, married couple Rich and Cougar Andrebou operated their store Whatever Comics at 548 Castro Street. As Hoodline reported last year, Whatever relocated to 2275 Market Street, inside the old Books Inc location.

Now, to go along with their new store comes a new name: Whatever Comics is now Comic Book Beardies.

Rich Andrebou said they decided to change the name of the store after launching a weekly show on Facebook, also called Comic Book Beardies, broadcast live on the store's Facebook page every Tuesday at 6pm.

"Comic Book Beardies hits the nail on the head of what we do, because we sell comics and we both have beards," Rich said.

The concept for the Facebook show is simple: the guys sell comics the night before they're put on the shelves in the store. 

"We have customers in Ohio, Florida, Michigan, and Arizona," said Rich. "Facebook connects the comics community even more."

Welcome sign at the entrance to 2275 Market Street

Rich said they get about 10-15% of their business from the show. The rest are local customers who come into the store to shop. 

"We still have our regulars that have been coming to us from day one," he said. "A lot of them have become friends. Customers like the rebrand because it's us."

The store now gives out Frequent Beardie Cards –– buy ten comics and get one comic for free. Rich said that he loves giving out the Frequent Beardie Cards to people who don't have beards. 

The store will soon relaunching The Geek Chat, a podcast in which Rich and his friend Desmond review new comic books, in August. More information will be available at the podcast's Facebook page, and old shows can be streamed at Soundcloud. 

"We're honest about our opinions," said Rich. "We don't say we hate something or love something. We talk about the industry, and about creators. We talk about comics."

Looking to the future, Rich said that Comic Book Beardies plans to continue growing their online presence. 

"We're very happy in our new location," he said. "We're going to continue to be the best comic book store we can be."

2275 Market Street

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