New York-based public relations company HYPR has secured $8 million in Series A funding, according to company database Crunchbase, topping the city’s recent funding headlines. The cash infusion was announced Oct. 23 and led by World Trade Ventures (WTV).
According to its Crunchbase profile, "HYPR is revolutionizing influencer marketing by providing clients with in-depth audience demographics of social influencers. This enables marketers, for the first time, to effectively target their desired demographics, while using the ever-powerful voice of influencers, lowering costs, and making influencer marketing a science."
The six-year-old company also raised a $5 million seed round in 2015.
The round brings total funding raised by New York companies in sales and marketing over the past month to $14 million, an increase of $7.5 million from the month before. The local sales and marketing industry has produced 97 funding rounds over the past year, capturing a total of $824 million in venture funding.
In other local funding news, green consumer goods company Koio announced a $6 million Series A funding round on Oct. 22, led by Founders Fund.
According to Crunchbase, "Koio Collective was founded with a galvanizing mission: to offer high-quality fashion sneakers at an accessible price, while fostering traditional Italian artisanry. Its journey began in 2014, with a mission to create a personal dream shoe, one that would accompany them on any quest and adapt to any situation."
The company has raised three previous rounds, including a $3 million Series A round in 2018.