Bay Area/ San Francisco/ Food & Drinks
Published on January 16, 2020
4 latest SoMa retail openings offer something for everyonePhoto: Sandbox VR/Yelp

Ready to discover the newest restaurant and retail additions to SoMa? From a gym to a VR game spot, read on for a list of the newest destinations to open in this part of San Francisco.

Fitness SF

425 Mission St., Suite 212, Transbay Transit Center

Photo: Fitness SF/Yelp

New to the Transbay Transit Center is the latest location of Fitness SF, the local chain's eighth gym in the Bay Area. At Fitness SF, members will find a full array of equipment, amenities and fitness programs, including personal training and group classes in yoga, barre, Pilates, Zumba, boxing and more. Memberships are available for $99.95 per month.

With a four-star Yelp rating out of four reviews, the Transbay location of Fitness SF is off to a promising start. 

Yelper Tony P., who reviewed the new gym on Jan. 13, wrote, “Largest Fitness SF that I've been too, ton of space, all brand-new equipment, great locker rooms."

Fitness SF is open from 5 a.m.–10 p.m. on weekdays and 8 a.m.–6 p.m. on weekends.

Nels Beauty Club

960 Folsom St.

Photo: Nels Beauty Club/Yelp

Nels Beauty Club is a salon offering hair, nail and skin care services. The "one-stop beauty salon," as the businesses bills itself on its website, provides facials, microdermabrasion, mani pedis, lash lifts, cuts, coloring and more. Nels Beauty Club also offers lifestyle classes.

With a four-star rating out of seven reviews on Yelp, Nels Beauty Club has been getting positive attention.

Yelper Tiffany L., who reviewed the salon on Jan. 1, wrote, "It was a very pleasant and relaxing experience!"

Jenny M. noted, "If you are looking for fancy designs or unique designs and want to make your Pinterest/Instagram nail dream a reality, I would highly recommend this place."

Interested? Visit the business's website to book an appointment.

Sandbox VR

767 Market St.

Photo: Sandbox vr/Yelp

Virtual reality startup Sandbox VR has opened its first game center in San Francisco, offering the company's full-body motion-capture gaming experience. At Sandbox VR, which has locations around North America and Asia, guests can choose from five different hourlong gaming experiences, most of which are available for parties of two to six players ($48 per person). Visit the company's website to reserve a session.

Sandbox VR currently holds four stars out of 10 reviews on Yelp, indicating good reviews.

Yelper Ying F., who reviewed the business on Nov. 18, wrote, "Great bonding experience! Highly recommended for professional or personal events."

Sandbox VR is open from 10 a.m.–10 p.m. daily.

Blue Bottle Coffee

703 Market St.

Photo: Linda C./Yelp

Now open on the ground floor of Market Street's Central Tower is a new cafe from Bay Area coffee company Blue Bottle Coffee. Founded 15 years ago in Oakland, Blue Bottle Coffee has since expanded around the U.S. and into Asia, with 12 outposts in San Francisco alone. Housed in a former AT&T store, this latest location offers the roastery's single-origin coffees in a variety of hot and cold drinks. Also available are hot chocolate, affogatos, pastries and more.

Blue Bottle Coffee has been well-received with a current rating of four stars out of 11 reviews on Yelp.

Yelper Coach M., who reviewed the coffee shop on Dec. 13, wrote, "It's O.G. Blue Bottle. Enough said."

Blue Bottle Coffee is open from 7 a.m.–7 p.m. daily.


This story was created automatically using local business data, then reviewed and augmented by an editor. Click here for more about what we're doing. Got thoughts? Go here to share your feedback.