In the face of impending regulatory changes, Milwaukee’s Lakefront Brewery has seized the limelight by unveiling High Jinx, its initial foray into THC-infused beverages.
Despite President Donald Trump's recent signature on a federal ban on hemp-derived THC products, Lakefront Brewery steamed ahead with the launch of its lemon-lime flavored beverage. According to WISN, Russ Klisch, the brewery's president, expressed his surprise at the ban, despite the nearly seven years of burgeoning market development since the 2018 Farm Bill. "It was a surprise," Klisch said to WISN, adding that the decision to release High Jinx remained firm due to the interest from state-wide distributors.
High Jinx is introduced as a non-alcoholic, vegan, and gluten-free option, featuring 10mg of Delta-9 THC per can. "We’ve taken our brewing expertise and applied it to THC beverages," Klisch explained in a press release quoted by Milwaukee Record. Lakefront Brewery has also invested in new equipment at its beer hall specifically for the production of this new product line.
While the national landscape presents a legal quagmire, Klisch appears optimistic about the potential for state legislative action towards the legalization of THC. In conversation with WISN, he stated, "I think something between now and then will drive the state legislature to act on this." Additionally, USA Today has reported that Lakefront is looking to expand the High Jinx line beyond its current lime lemonade offering, hinting at more choices for consumers in the future.
Lakefront Brewery has announced plans to move forward with its THC-related products amid ongoing debates in the state legislature over a potential ban and the legalization of medical marijuana. The decision comes as lawmakers consider differing approaches to cannabis regulation.
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