Welcome to


Get the local insights that matter to you.

We’re figuring out how the world around you actually works, via local data, local media, and partnerships. Our platform helps you find the right information where it matters most. We’re building the ‘nearby button’ of the internet, powering local discovery.

Get the local insights that matter to you.

We’re figuring out how the world around you actually works, via local data, local media, and partnerships. Our platform helps you find the right information where it matters most. We’re building the ‘nearby button’ of the internet, powering local discovery.

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The Hoodline Platform

Our APIs make it easy to integrate geotagged and relevant local information into any site or mobile application.

We tag each story with a context taxonomy of more than 20 categories using machine learning, allowing people to receive relevant information about anything from where to eat to where to move in 22 cities.

We partner with 200+ publishers, including ABC television, McClatchy, Advance Digital, TripAdvisor and Vice, and do our own reporting to discover insights for every location. We serve this information to partner's apps and sites including Uber, Eventbrite and Yelp.

Learn more



Hoodline.com is a main source of neighborhood news in San Francisco, where we reach around half the citywide readership, as well as in Oakland and the wider Bay Area. It’s also where we test new ideas in local media, data and products for the world.

Our team of writers, editors and analysts helps to shape our global content operation.

Building the ‘nearby button’
of the internet.

Last fall, our team at Pixel Labs (Ripple News) joined with Hoodline, and together we set out to help people discover what's really happening in the world around them. We're building a new way to make this a reality — a platform that lets people get neighborhood-level insights and relevant information, where and when it matters most to them. Read the details here.

We've also been busy analyzing how cities work. If you're a reader of our local news site, you know we've been using more data analysis and visualizations in recent investigations into local business vacancy issues, transit fare inspection problems, neighborhood crime rates , and area cuisine trends. And for those familiar with our past efforts, the Ripple News city app we tested last year is forming the core of the location-based technology to make this all work.

As one company now, we're rebranding as Hoodline, and building the 'nearby' button of the internet, to power local discovery. The result will be more relevant content and insights showing up wherever you are.

The Team

We’re a diverse team of 20 from across the country and the world, based in the Mission district of San Francisco. We’re helping everyone understand how cities works around them at the neighborhood level.

Meet the Team
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  • Rakuten
  • Greylock Partners
  • Social Capital
  • Graph Ventures
  • CRV
  • Innovation Endeavors
  • Pear Ventures
  • East Ventures
We are backed by:

Rakuten, Greylock Partners, Social Capital, Graph Ventures, CRV, Eric Schmidt's Innovation Endeavors, Pear Ventures, Matter Ventures, John S. & James L. Knight Foundation, 500 Startups, and SoftTech VC. Angel investors include Joi Ito, Director of the MIT Media Lab, Blake Krikorian, Magdalena Yesil, Cyan and Scott Banister, Ben Silbermann of Pinterest and Shane Smith of VICE.

In the Press

Check out the latest
Pixel Labs developments

  • Ripple News acquires Hoodline, bringing two local news startups together

    Posted Aug 3, 2016

    Ripple News has acquired Hoodline, a deal that combines two different approaches to covering local news.

    Founded by former Viki CEO Razmig Hovaghimian, Ripple News launched earlier this year and taps community contributors for its coverage. Hoodline, meanwhile, has an editorial team...

    Read full story
  • Ripple News wants to deliver local news — and it wants your help writing it

    Posted May 10, 2016

    Viki founder Razmig Hovaghimian launches a "city-focused news platform."

    The internet is a good place to learn lots of things. What’s happening in your neighborhood is not one of them: Efforts to create sites that deliver local news have largely fallen flat, and have for a very long time

    Read full story
  • After selling Viki to Rakuten, Razmig Hovaghimian launches a new startup

    Posted May 10, 2016

    There’s no denying that Razmig Hovaghimian is one of the most impressive startup stories to come out of Asia. From a failed pizza maker to owner of Viki, a video streaming site bought by Rakuten, to being Rakuten’s first-ever entrepreneur-in-residence, Razmig’s life as a founder has had many twists and turns. Now he enters another chapter with his newest brainchild.

    Read full story
  • New platform Ripple News launches as a hub for local stories

    Posted May 10, 2016

    After running in beta since January, Ripple becomes publicly available today after securing $4 million (£2.76m) in funding.

    Ripple, a new platform that uses location technology to provide local news coverage, is launching publicly today (10 May) after securing $4 million (£2.76 million) in funding from investors, including the Knight Foundation in the United States.

    Read full story
  • Ripple.co Secures $4M In Series A Funding To Create City-Focused Newsfeeds Powered By A Community Of Local Journalists And Storytellers

    Posted May 10, 2016

    Ripple differs from other local news sites because it encourages community members to go out in their community and tell original stories...

    Read full story
  • Seven Ways To Avoid Becoming Another Tech Startup Statistic

    Posted May 11, 2016

    It takes more than a cool idea to make it in today’s startup world. For every success story, there are dozens of failed attempts. But there are ways to avoid becoming another statistic. Usually, when startups fail, they fail for trying to do too much at once. Frankly, it’s to your advantage to not try and out-dazzle the competition when making your grand debut.

    Read full story