Past Event

The 5th Annual Tannenbaum Toast

| 39 New Montgomery St

Financial District

39 New Montgomery St 94105
All ages
Event photo

From the organizer

A great Christmas tree has stood sentinel in Union Square, San Francisco, every holiday season since 1880.

Word is that this was the first public Christmas tree of its kind in the United States — and that it was Emperor Norton (c.1818-1880) who originally called for it, possibly thinking that such a tree would bring particular delight to children.

It's a legend that has the ring of truth.

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In 2013, on the second Sunday afternoon of December, THE EMPEROR'S BRIDGE CAMPAIGN celebrated this legend with a holiday party at The House of Shields — a beautifully restored 1913 bar that is just a short walk from Union Square.

We called it The First Annual Tannenbaum Toast.

From the beginning, we felt that the Tannenbaum Toast had the makings of a new tradition. The first gathering was such a festive success that we vowed to make it so.

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So, kick off the holidays in regal style! Join The Emperor's Bridge Campaign, on the second Sunday afternoon in December, for...


Sunday 10 December 2017

Gather in Union Square at 3:30 p.m.

Weather permitting, bring your jingle bells (and other
lo-fi festive noisemakers) to the foot of the tree and
join Emperor Norton, played by our friend Joseph Amster,
for a Procession to. . .

The House of Shields (mezzanine)
39 New Montgomery Street
San Francisco

Party from 4 to 6 p.m.

>>> TOAST at 5 p.m. <<<

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Period dress welcome but not required

Cash bar

Admission is free, but...

Donations will be gratefully accepted.

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The drink for the Toast itself is The House of Shields's version of the classic Boothby cocktail — created in 1908 by legendary San Francisco bartender William T. "Cocktail" Boothby, during his tenure at the Palace Hotel, just across the street.

Join us in raising a glass to the Emperor for his kindness in calling for a great Christmas tree for all to enjoy during the holidays.

And learn more about the Campaign's efforts to honor the life and advance the legacy of Emperor Norton — and to become the leading public resource on the Emperor.

In case of inclement weather — or if you're meeting us at the saloon — we'll see you in the upstairs mezzanine starting at 4 p.m.!

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Event website

Questions about this event? Please contact the event organizer. For questions about submitting an event, email Hoodline.