On Small Business Saturday, Santa Monica shops soar as festive finds and fabulous deals fueled by local love abound!

On Small Business Saturday, Santa Monica shops soar as festive finds and fabulous deals fueled by local love abound!Source: Google Street View
Jake Rodriguez
Published on November 22, 2023

This weekend, Santa Monica's local economy is gearing up for a spectacular display of community support as Small Business Saturday rolls into town. Shoppers are gearing up to hit the streets this November 25 with their wallets ready to inject some serious cash into local shops and boutiques that keep the city vibrant and unique as per the City of Santa Monica's official blog.

With the mantra of 'Buy Local' more than just a buzzword, Santa Monicans are not just poised to take home some one-of-a-kind finds but also to ensure that their sales tax dollars support schools, parks, and community services, highlighting the importance of reinvestment in the local sphere. The Montana Avenue Merchants Association, together with the Buy Local Santa Monica Committee, is adding a dash of festive flair to the occasion with their Shop Small "Orange Balloon" Sale, treating locals to a cornucopia of deals on November 24 and 25. Getting a great deal becomes a guilt-free indulgence when it benefits the local economy.

According to data mined from the city's promotion, some standout deals include Ele Keats Jewelry slashing 20 percent off storewide, Nest Bedding offering up to a staggering 90 percent off clearance items, and the new-kid-on-the-block Just Filo serving up a tasty 20 percent off all things green and leafy. Texture, a name synonymous with Italian velvet loafers and luxe wool jackets, is not only offering 20 percent off but also a chance for shoppers to feel extra good by donating to Westside Food Bank for an additional discount.

The sidewalk sale is more than just a commercial opportunity; it's a potent blend of community spirit and commerce. Whether it’s copping a deal on knitwear at Ten Women Gallery, snagging a steal at Jill Roberts, or grabbing a bite at Sunny Blue, the residents of Santa Monica are spoiled for choice. Driven by a focus on sustainable gifts this year, the Buy Local Santa Monica Holiday Gift Guide is sure to stuff stockings with plenty of green goodness.

For Santa Monicans intent on color-blocking their wardrobes or jazzing up their living spaces with eclectic finds, the Shop Small campaign, as advertised by American Express, offers an opportunity to swoop in and save big. The city’s blog teases a plethora of participating stores, from the trendy Swish Studios on the 3rd Street Promenade to the craft beer oasis of Santa Monica Brew Works on Colorado Avenue.