The City of Seguin is beefing up its economic game by bringing in a new deputy director to the Seguin Economic Development Corporation (SEDC). Alora Wachholz, with a hefty 13 years of economic development experience under her belt, is stepping up to the plate.

Wachholz's credentials aren't something to sneeze at, as she comes equipped with a Bachelor of Arts in Political Science and a Master of Public Administration. With the city's economy in her sights, she'll be working alongside the Executive Director, and purported to handle everything from marketing to playing a pivotal role in business retention and expansion.

Seguin's own website broke the news, detailing that her past adventures in the economic sphere should translate into some solid gains for the city. The report glowingly talks up Wachholz, who is no stranger to such roles, having racked up over a decade mastering the intricacies of economic trends and business landscapes.

More than just book smarts, Wachholz has been around the block, collecting titles like Certified Economic Developer and Master Economic Development Professional. Handpicked to assist in strategizing for the city's economic future, she's expected to do more than just fill a seat—she's there to drive growth and ensure Seguin's place on the map gets a little brighter.