Portland-based saas and marketing automation company AskNicely has secured $10 million in Series A funding, according to company database Crunchbase, topping the city’s recent funding headlines. The cash infusion was announced on April 23 and led by Nexus Venture Partners.
According to its Crunchbase profile, "AskNicely tracks Net Promoter Score on a daily basis and drives word of mouth referrals for your brand. Conventional survey products are the wrong tool for customer feedback — they take too much effort and provide too few responses which come too late to do something about it. AskNicely solves this with an automated, one-click customer experience that gets 4-6x more responses and has clever tools to put things right for detractors and spread the word of mouth of your promoters."
The five-year-old company has raised three previous funding rounds, including a $2.8 million seed round in 2017.
The round brings total funding raised by Portland companies in sales and marketing over the past 90 days to $45 million. The local sales and marketing industry has produced six funding rounds over the past year, capturing a total of $71 million in venture funding.
In other local funding news, automotive company PreAct Technologies announced a $1 million seed funding round on April 29, financed by Elev8.VC.
According to Crunchbase, "PreAct Technologies aims to bridge the gap between collision avoidance systems and active safety technology. Every millisecond matters before a crash, and our patent-pending suite of sensor technologies, computing systems and unique countermeasure algorithms aim to drastically reduce fatalities and injuries in a crash. Our Portland-based firm leverages existing vehicle infrastructure to predict and prepare both a vehicle and its occupants for an imminent collision."
The company also raised a pre-seed round in 2018.
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