Bay Area/ San Jose/ Fun & Entertainment
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Published on July 25, 2023
49ers Fumble Taylor Swift Bracelet Ban in Santa Clara, Swifties Aren't HappyGetty Images

49ers Management encountered unexpected backlash after enforcing a ban on friendship bracelets at Taylor Swift's Eras Tour concerts in Levi's Stadium on July 28 and 29. The ban, announced merely days before the concerts, initially left Taylor Swift fans – or "Swifties" – reeling, and caught the attention of Santa Clara Mayor Lisa Gillmor who called for a change in policy.

In response to the uproar from fans and Mayor Gillmor's intervention, the policy was swiftly overturned, with the stadium management reversing their decision within 24 hours. Nevertheless, some perplexed Swifties remain unhappy about the fumbling move by 49ers Management, taking to social media to vent their frustration and disappointment.

Banning friendship bracelets at the Eras Tour came as a surprise, considering the custom of exchanging and gifting bracelets has been a significant aspect of the experience for Swifties attending her concerts for months. According to the Douglas County Sentinel, Levi's Stadium, which hosts the NFL's San Francisco 49ers, implemented several surprising policies for the July 28 and 29 concerts.

Aside from the bracelet ban, other policies enforced included the prohibition of tailgating and disallowing fans without tickets from listening to the concerts from surrounding areas. The ban on bracelets seemed to particularly affect the Eras Tour attendees, who were already eagerly crafting their friendship bracelets in anticipation of the concerts, only to be told they were not permitted in Levi's Stadium.

Ultimately, what should have been a smooth and enjoyable experience for loyal Taylor Swift fans turned into a turbulent affair as Levi's Stadium management scrambled to reverse their decisions to appease upset Swifties and Mayor Gillmor.