Douglas County is stepping up its branding game with a freshly minted logo, introduced with a bit of fanfare during a recent Board of Commissioners Work Session. Officially adopted after a unanimous decision, this design is no mere image; it's a symbol for the county's aim to unify and move forward. As reported by Douglas County's announcement, the logo features a stylized lowercase "d" and "c" merged together, taking on the hues from both the official green and gold County Seal and the blue tones from the preceding logo.

Chief Communications Officer Yvette Jones explains the philosophy behind the logo, "It is an integration of the old and new, accented by a small red arrow, representing elevation and forward movement." The notion is to not just revamp the aesthetic but to visually encapsulate Douglas County's trajectory. County Administrator David Corbin echoed this sentiment, affirming the county's intent to helical its community into a cohesive brand that's consistent with their "One Douglas. Forward Together." slogan. According to a county statement, the new branding will be a phased operation, initially updating social media accounts, internal communication, and collateral materials.

The logo isn't the only change Douglas County has seen lately. Earlier this year, the government overhauled their digital footprint, too, swapping out an old domain name for a tighter, more government-appropriate web address—a move detailed in the release. The county’s website domain and social media handles have been synchronized to reflect an enhanced focus on security and streamlined information sharing, as the former www.CelebrateDouglasCounty.com transformed to www.DouglasCountyGa.gov.

What's next in this branding bonanza? Gradual updates rolling out across a multitude of platforms and mediums—think county vehicles and signage. And while the logo is taking on a new shine, the official county seal remains as it was—a nod to tradition amid change. In terms of budget, officials have mapped out what they describe as a "cost-efficient" strategy for this makeover, leveraging in-house resources for a complete transition eyed for early 2025. So, the next time you're cruising through Douglas County's digital landscape or its physical spaces, keep an eye out for the signs of progress imprinted with a lowercase "d" and "c."