Atlanta/ Community & Society
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Published on June 25, 2024
Newell Brands Reinforces Sandy Springs' Corporate Appeal with Major HQ LeaseSource: Google Street View

Sandy Springs is continuing to solidify its position as a haven for big business. Newell Brands, a powerhouse in the consumer goods industry with a portfolio including Rubbermaid and Sharpie, has finalized a substantial 180,000-square-foot lease in the Queen Tower at Concourse Office Park. This move not only maintains the company's global headquarters in the area but also strengthens the city's reputation within Atlanta’s Perimeter market—a hub for major corporate players. In a statement obtained by the City of Sandy Springs, Mayor Rusty Paul expressed his excitement about Newell's decision to remain, highlighting the job retention and new opportunities it brings.

With 890 jobs staying in the fold and an addition of 165 new positions, the implications for the local economy are significant, according to the Mayor's office. The city’s Economic Incentive Program, known for its business-friendly perks like expedited permitting and tax waivers, was evidently a match for Newell's needs. Back in March 2024, the company was granted economic incentives by the Mayor and City Council, equating to waived building permit fees along with business and occupational taxes over three years, valued at just shy of $282,000. This is not the first gesture the city has extended towards cultivating a nurturing business environment.

Newell Brands' spokesperson expressed their satisfaction with the ongoing partnership with Sandy Springs. The expanded headquarters space not only consolidates the company's Atlanta-based workforce but is also designed to foster a culture of innovation and inclusive growth. The transition, facilitated by real estate giants Cushman & Wakefield, relocates them from their previous address on Peachtree Dunwoody Road to a more expansive location.

Beyond these decisions lies the ecosystem of Sandy Springs itself. Nestled in the heart of Atlanta’s Central Perimeter, it is becoming a corporate mecca, boasting a range of Fortune 500 and 1000 companies, including UPS, WestRock, and Mercedes-Benz USA, among others, which stand as testament to the area’s appeal. As it adds another chapter to this story of corporate affinity, Sandy Springs demonstrates the enduring attraction of its pro-business stance.