Sonic's Gigabit Fiber Internet Begins Rollout In The Sunset

Photo: Sonic
By Jonathan Gerfen - Published on January 18, 2016.

Sunset residents frustrated with a lack of options for high-speed Internet service have something to get excited about this month as local ISP Sonic began turning on service for its first gigabit fiber Internet customers.

Initially limited to a service area roughly bounded by 20th and 24th Avenues, and Taraval Street and Lincoln Way, service began reaching customers shortly after New Year's Day. According to early reports, installation technicians have connected a few dozen homes so far.

Sonic's gigabit service, which flows over fiber optic cables newly run into the neighborhood, offers speeds of up to 1000Mb/s for downloads and uploads around 100Mb/s. One new customer posted the speeds she was getting to Nextdoor, noting that when plugged in via ethernet, she was getting 833.25Mb/s down and 107.11Mb/s up.

Photo: Four12/Flickr

Sonic has offered service in the Sunset for years, but previously offered a DSL-based service that ran over the same copper lines as the phone company. Using the new fiber service, Sonic now provides the fastest option in the neighborhood, surpassing AT&T and Comcast.

A Sonic customer named Mark who lives on 22nd Avenue told us that he upgraded to the new gigabit service last week. "I pay the same price I did before, but the speeds are literally 100x faster," Mark said. "I primarily use the Internet for streaming video and video conference calls. I have definitely noticed a big difference."

Mark said the price of the service is approximately $62 after modem rental and taxes. Because the service does not run over the telephone or cable TV wires, installation of the new fiber service may require drilling a small hole to bring the new lines into the home, but Mark said he wasn't charged an installation fee. 

"I love the service so far," he said. "The included router is much faster than my old router too, so my entire household saw a huge improvement in our internet experience."

Judging by comments on Nextdoor, many Sunset residents who don't live in Sonic's initial roll-out zone are anxious to find out if and when the service will be available on their block. "I can't wait!" reads one post from the Central Sunset.

We contacted Sonic about their future plans to expand the service into other parts of the Sunset, and a spokesperson offered a friendly but mysteriously demure response for an industry that is rarely shy about publicity:  "No comment."

Nov 25, 2020
San Francisco Castro Duboce Triangle

Castro gets second Shared Spaces street closure, Noe Street goes car-free this Sunday

SFMTA approved the Castro Merchants' request to close Noe Street between 16th and Market Streets and Beaver Street. Castro residents will be familiar with the footprint as it's the same one used for Castro Farmers' Market on Wednesdays. Read More

Nov 25, 2020
San Francisco Upper Haight

Citing pressures of the pandemic, Haight Ashbury T-Shirts to close this winter after 43 years

After 43 years in business, the family-owned Upper Haight mainstay Haight Ashbury T-Shirts is closing permanently at the end of the year, citing the economic pressures of a pandemic that's killed virtually all tourist traffic to the neighborhood. Read More

Nov 25, 2020
San Francisco Union Square

Martin Yan’s Westfield Centre restaurant M.Y. China closes permanently

A lucrative location was rendered a terrible location when the pandemic hit, and Martin Yan’s namesake foray into shopping mall chic has closed. Read More

Nov 23, 2020
San Francisco Castro Duboce Triangle

Castro Muni station elevator project delayed, Harvey Milk Plaza redesign slowly moves forward

Hoodline has learned that the construction of a new glass elevator at Castro Muni station and Harvey Milk Plaza (Market and Castro Streets) has been delayed until fall 2021. Read More