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Published on October 04, 2023
Proyecto Diaz Coffee Brews Up Oaxacan-Inspired Café in West OaklandSource: Google Street View

Bay Area's Proyecto Diaz Coffee is set to open a café at 1416 20th St., West Oakland. Known for its presence at the Ferry Plaza Farmers Market and support for small coffee farms in Latin America, the café opening comes nearly a decade after the brand's establishment in 2014.

The café is to feature signature blends and single-origin beans, as well as traditional Mexican drinks like atole and café de olla. Food offerings to ensure choice variety for clientele will include pan dulce, small salads, and tamales.

According to the San Francisco Chronicle, the café's design will reflect owner Fernando Diaz's Oaxacan heritage with white walls, wooden furnishings, maguey agave ropework, and barro negro clay figurines. Diaz runs the business with his wife, Hannah-Love Diaz, and his father, Genaro Diaz, is the company's roaster.

The café will also feature local elements, with custom-made bar and seating arrangements, a collaboration between Diaz, Treasure Island Woodworks, and LuvHaus ceramics. The new establishment will occupy a cozy 1,100-square-foot space to accommodate approximately 25 patrons.

Since its establishment in 2014, Proyecto Diaz Coffee has striven to make coffee farming a sustainable livelihood for small producers around the world. According to their official website, 10% of the company's profit is channeled back into the family farm for its regeneration, thus creating a direct connection between coffee producers and coffee drinkers.

Proyecto Diaz’s recent developments also include a move of their roasting facility to a larger space in Oakland, thereby facilitating an expansion in their roasting volume and the introduction of a premium line of specialty coffees, "Terruño," as reported by the San Francisco Chronicle.

Early November is the expected opening date of the new Proyecto Diaz Coffee location. The café aims to reflect Oaxacan culture and heritage and establish a direct link between coffee producers, including Diaz's grandfather, and those enjoying the brew.