San Diego/ Food & Drinks
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Published on December 14, 2023
Flour Atelier Sweetens Kearny Mesa With Asian-Fusion Desserts and Artisan BeveragesSource: Google Street View

The confectionery landscape in Kearny Mesa just got a little sweeter with the opening of Flour Atelier, a new bakery that marries Asian flavors with classic desserts. Launched by the entrepreneurial duo of Chrisell Nguyen and Evelyn Ozburn, the bakery began serving customers near the bustling Mitsuwa Marketplace, standing out with its unique menu of Asian-inspired treats.

Nguyen and Ozburn have to quickly transition from managing an at-home operation to running a storefront, a leap that demonstrates their commitment to scaling their business. They started with a Kickstarter campaign that not only funded their expansion but also helped boost their brand within the community. In the words obtained by Kickstarter, they aimed to "ensure that they would never have to turn away a single customer again."

The pair brings an eclectic mix of their heritage and experience, with Nguyen's Filipino roots and Ozburn's Okinawan background influencing the bakery's offerings. As reported by Eater San Diego, early signs suggest success, with cupcakes emerging as early bestsellers. These include flavors like ube with leche flan topping, matcha with yuzu frosting, pandan with guava filling, and a dessert inspired by turon, a Filipino banana spring roll.

In addition to navigating a series of difficulties, including convincing landlords to take a chance on them and securing building permits, Nguyen and Ozburn also faced the rigors of meeting city regulations. According to Kickstarter, they faced 'a seemingly endless 1.5-year ordeal' but persevered to finally open their store. The bakery, which is mostly nut-free, has creatively substituted sunflower seed flour for almond flour in their macaron recipes as a nod to those with allergies.

Aside from their ingenious sweets, Flour Atelier is also staking claim to the local beverage scene, providing a selection from local brands Mostra Coffee and Paru Tea. With varieties like hazelnut, hojicha, and lavender lattes, along with strawberry guava tea, they're appealing to a wide range of palates. Looking ahead, the cafe plans to expand its menu and add sidewalk seating, thereby enhancing the customer experience with outdoor dining options.

Their story, as documented by Kickstarter, is one of overcoming challenges and embracing the community that has supported them. As they prepare for their grand opening on December 16, the community's response will dictate whether these daring bakers have found the recipe for success.