PrizePicks, the Atlanta-based daily fantasy sports heavyweight, has netted a major partnership with digital media juggernaut Wave Sports + Entertainment (WSE). The deal describes a multi-year exclusive agreement to sponsor WSE's original content ranging from sports to entertainment. Among the included content is the popular podcast "New Heights," hosted by NFL brothers Jason and Travis Kelce, according to a news release.
PrizePicks' sponsorship expansion will to massively appear across several platforms, encompassing YouTube, podcast audio, show art, and dynamic social media collaborations throughout professional sports seasons. This integration extends to live sponsorship events, promising high visibility for the brand, as reported by the company's announcement. WSE lauds an immense following of over 130 million across its digital content, with offerings including "7PM in Brooklyn with Carmelo Anthony & The Kid Mero" and "The Right Time with Bomani Jones."
"PrizePicks remains committed to investing in fresh and engaging content that combines the best of both the sports and entertainment industries," said Adam Wexler, co-founder and CEO of PrizePicks in a statement obtained by PR Newswire. WSE's Brian Verne returned the enthusiasm, citing initial success with PrizePicks leading to the expanded partnership. He foresees more content and interactive experiences for fans on the horizon.
The fantasy sports firm is riding a high, recognition as the fastest-growing sports company in North America, according to the 2023 Inc. 5000 rankings. PrizePicks' aggressive growth, marked by a more than 4,000% swell in revenue last year, has not gone unnoticed; the Atlanta Business Chronicle awarded them a Pacesetter Award, highlighting their notable expansion. The company also emphasizes responsible gaming education, signaling a commitment to ethical practices amidst its rapid scale-up operations.
To provide some off-field context, Travis Kelce's exposure has spiked significantly, not least due to his romance with music superstar Taylor Swift, as mentioned in an Atlanta Business Chronicle report. His fame, parallel to his achievements as one of NFL's top tight ends, seemingly brought additional commercial heft to PrizePick's latest foray into sponsorship. Through this deal, PrizePicks aims to further embed itself in the confluence of sports and pop culture, strategically positioning within the growing market of digital sports entertainment.
