Magic and awe descend upon Navy Pier this weekend as Unicorn World opens its doors to a flurry of fantastical delights for Chicago's families. A press release from the event organizers, quoted by NBC Chicago, promises an array of immersive experiences, including life-size animatronic unicorns and an enchanted forest designed to charm visitors of all ages.

The exhibition, which swung by the city last year as part of a 20-city tour, boasts interactive elements such as "balloon bubble houses" and a "wish wall" where dreams can be deposited in hopes of coming true. Keeping up with the festivity, patrons can snag a memento from what's dubbed as the "world's largest unicorn vending machine." As per the event details provided on Do312, there's no rush once inside—visitors can stay until their hearts are content, or at least until the closing time at 5:30 p.m.

Patrick Mines, co-founder of the whimsical sensation, told NBC Chicago, "Every aspect of this event is created with thoughtful care and intention, and we are always thinking about ways to make it even more exciting for our guests." This year's edition includes even more magic, with new activities promised to amplify the experience and ensure that it’s not merely a repeat of last year's affair.

Families with infants and toddlers under two aren't left out of the merriment—they have a special section dedicated to them. The event kicks off on January 26, with ticket prices set at $50 per person and gratis admission for kids under the age of two. These tickets come with strings attached, though: they are "non-refundable and non-exchangeable" as stated on NBC Chicago and Do312's event page.

For those planning to dive into this enchanting universe, tickets must be secured online before the event. To check for available slots and grab your pass to this kaleidoscopic playground, visit Unicorn World's ticketing page. Be ready to experience what's touted as a day packed with family fun and an unrivaled burst of unicorn magic.