A modest Uptown office building at 2909 Cole Ave is on track to be swapped out for a six-story, 148-room hotel, with developers Alamo Manhattan and Cawley Partners putting the project cost at just over $50 million. The team plans to bring formal designs to the Oak Lawn Committee later this month and is targeting completion of planning and city permitting by mid-2027. Early concept images show brick corners, big windows and a compact ground-floor food and beverage spot, and the developers say they will tack on a covered M-Line trolley stop plus fresh landscaping along the block.
Matt Segrest, president and CEO of Alamo Manhattan, told The Dallas Morning News the project is designed to build on the momentum of the Marriott Dallas Uptown and, in his words, "hit right on the mark." He described the hotel as a select-service, extended-stay property aimed squarely at business travelers and longer-term guests. The partners are pitching it as a slightly cheaper option than nearby full-service hotels while still keeping neighborhood-friendly amenities on site.
Design and transit improvements
BKV Group is listed as the architect of record, with renderings posted by BKV Group showing a six-story building with brick accents and generous street-level windows. The design leans into a lower-rise profile intended to step down to surrounding blocks and uses materials that are meant to feel more pedestrian friendly. The plan ties a neighborhood-facing storefront into the hotel operation so the block has some life at street level even when guests are checked in upstairs.
Timeline and approvals
The development team expects to present its full proposal to the Oak Lawn Committee later this month and hopes to button up planning and secure permits by mid-2027, according to The Dallas Morning News. The outlet also reports that Cawley Partners will continue to manage the existing building at 2909 Cole until demolition, allowing current tenants to stay put during the entitlement phase.
Why developers are betting on more rooms
Alamo Manhattan and Cawley say Uptown still falls short on moderately priced rooms for business travelers and extended stays, and they argue this hotel is meant to plug that hole. The site acquisition and hotel concept were first reported in January by Connect CRE, which noted the property sits between Turtle Creek and Uptown and covers roughly 27,000 square feet.
Deals and development footprint
The partners bought the roughly 27,000-square-foot site from Aberfeldy Properties earlier this year and have pegged total development costs at about $50.1 million, according to The Real Deal. The two firms are not strangers in Uptown, having already teamed up on other projects, including the 3400 Carlisle purchase in 2025. Cawley has also taken a lead role on management and leasing across several recent acquisitions, as shown in transaction records on Traded.
