Midtown’s latest sky-climber is taking shape at the northeast corner of Broadway and West 54th Street, where RIU Hotels & Resorts is stacking a 54-story tower into the skyline. The 633-foot project is slated to pack in roughly 673 guest rooms, two 300-seat restaurants and a lounge bar, and crews are now hanging the building’s glass façade. Developers are still pointing to a 2027 completion as the reinforced-concrete frame continues to rise above the sidewalk.
Façade and design
The tower, a 54-story, 633-foot hotel with about 673 rooms, is getting a curtain wall of opaque pale-green glass paired with floor-to-ceiling windows, with a multistory podium finished in glass and light-gray metal panels and a three-story billboard planned for the southwest corner, as reported by New York YIMBY. Moss Architects is listed as the lead designer on the released renderings. The exterior treatment mirrors RIU’s nearby Times Square property at 145 West 47th Street, tying the two hotels together visually for anyone walking between them.
Where the work stands
Subcontractor RNC Industries handled early excavation and foundation work and is also responsible for the reinforced-concrete superstructure, according to RNC Industries. With superstructure pours ongoing and façade installers working the curtain wall, the tower is closing in on the halfway mark. At street level, the narrow site is ringed with hoists, cranes and scaffolding as crews jockey for space to keep the schedule moving.
Site history and ownership
Riu picked up the 1708–1710 Broadway parcels in 2023 for about $173 million, according to the New York Business Journal. The low-rise office building that previously occupied the lot had been leased to Bad Boy Entertainment in the 2000s, development reports note, and the assemblage included roughly 360,000 square feet of buildable air rights that had long drawn redevelopment pitches, The Real Deal reported.
What it adds to Midtown
With 673 rooms, the RIU tower is set to be one of the larger new hotels in Midtown, joining a wave of recent openings and rebuilds aimed at capturing growing tourist demand, a CityRealty roundup notes. The podium will house two 300-seat restaurants and a lounge bar, giving the corner a sizable street-level hospitality presence on top of the guest-room stack. Work is expected to wrap in 2027, according to the BLDUP project listing, which lines the tower up with the broader mid-decade building boom across the neighborhood.
Next steps and timeline
Site photos and reporting indicate the structure could top out later this year if crews keep the current pace, and façade installation will continue to define the western elevation, New York YIMBY observed. The hotel site is a short walk from the N, Q, R and W trains at 57th Street–7th Avenue and the B, D and E lines at the 7th Avenue station near West 53rd Street, which should make it straightforward for visitors and staff to reach. Nearby residents can expect months of night and weekend work on the podium and billboard as the project pushes toward its 2027 opening window.
