Critics say Bayview portrait series promotes gentrification

Photo: Meaghan Mitchell/Hoodline
By Meaghan M. Mitchell - Published on June 04, 2018.

A new art installation featuring twenty-nine images of Bayview residents is sparking controversy among some residents. 

One of the portraits, which has resulted in heated discussion on social media, is of eight-year Bayview resident Brian McMullen, who is white. According to detractors, his inclusion evokes ongoing gentrification that is driving the area's demographic changes.

Earlier this week, George McCalman, a graphic designer, and Jason Madara, a commercial photographer, introduced the portraits as part of an project installed at transit shelters along the T-Third Street line.

Bayview resident Brian McMullen. | Photo: Brian McMullen

Shortly after the portraits appeared, several people who took issue with McMullen's inclusion posted comments on VanishingSF, a Facebook page largely devoted to discussions about gentrification.

“The series is about the black community, which makes the vast majority of this photo collection," McCalman told Hoodline. "After the image of Brian was posted, my Twitter feed immediately blew up with people being like 'WTF.' It’s unfortunate that there was rushed judgment about Brian’s image."

The artists began developing the #iambayview project after conversations with Brittni Chicuata, legislative aide to District 10 Supervisor Malia Cohen, who represents the Bayview, and Earl Shaddix, executive director of Economic Development on Third

#iambayview designer George McCalman. | Photo: George McCalman/Instagram

McCalman said he intentionally chose to depict the area's changing demographics by "photographing the people representative of the values of a neighborhood that is suddenly desirable."

In a statement, Cohen said the campaign is "a wake-up call for San Francisco to acknowledge an invisible neighborhood within our city, generally only referred to with negative connotations by people unfamiliar with its vibrancy.”

She said the individuals depicted in the portrait series "celebrate the multidimensional community of longtime residents and business owners" and "showcases that the Bayview is not monolithic."

"Bayview has been my home for eight years, and everyone who knows me knows I love it here," McMullen told Hoodline. "I’m grateful to George and Jason for including me in this thought-provoking series."

May 14, 2021
San Francisco Embarcadero Fisherman's Wharf

Watch: The F-Line ‘Boat Tram’ returns with ribbon-cutting celebration

The Blackpool Boat Tram popularly known as “Boat Boi” returned to the rails Friday, in advance of this weekend’s reopening of Muni Metro service and stations. Read More

May 14, 2021
San Francisco Embarcadero

Exploratorium announces July 1 reopening

You won’t need proof of vaccination or a negative test result to visit the Exploratorium when it reopens this summer, but the Tactile Dome will be off-limits. Read More

May 14, 2021
San Francisco

730 Stanyan 'Safe Sleeping Village' residents already packing up ahead of site closure

The Haight’s safe sleeping site at 730 Stanyan St. is slated to close on June 30, 2021, but work to relocate residents is already well underway. Read More

May 13, 2021
San Francisco Mission Outer Richmond

The Mission's Roxie Theater reopens May 21 with 'Cinema Paradiso'; Balboa reopens with Godzilla fest

At long last, the Mission District's beloved indie movie house, The Roxie Theater (3117 16th St.), has a reopening date and a reopening movie: 'Cinema Paradiso' (1988). Read More