It's the end of an era for chocolate lovers in downtown San Francisco as See's Candies is set to permanently shut down its Embarcadero Center location on Christmas Eve. The noted sweet shop, a staple in the Bay Area for eating holiday season chocolate, has decided to close up shop after serving customers in this spot for decades. The surprising notice was posted on the door of the bustling candy haven, a location nestled near recently opened small business pop-ups at 3 Embarcadero Center.
With over a century, See's Candies has become part of the festive fabric, often finding its way into Secret Santa and white elephant exchanges. According to a report by SFGATE, the company has been dishing out joy since 1921 with over 100 varieties of sweets, such as peanut brittle and chocolate walnut fudge, all sticking to founder Mary See's original recipes. The iconic candy manufacturer opened its first Bay Area store in 1936 and has since rapidly expanded to more than 200 shops nationally.
The mystery shrouding the reason behind the shop closure thickens as See's Candies has remained tight-lipped about the decision. SFGATE reached out for comment but did not receive a response in time for publication. While it's curtains for this location, San Francisco chocolate aficionados won't have to wander far for their next sugar fix. After the Embarcadero store's closure, three other See's locations still serve the San Francisco area, with the 542 Market Street outpost being the nearest retreat for loyal customers.
A visual confirmation of the store's impending closure was provided by KRON 4, with posted video evidence of the farewell notice on the shop's entrance, signaling an end to the long-standing chocolate shop that has sweetened the lives of countless locals and tourists alike. The announcement captured by KRON 4's video echoes through the city's chocolate-consuming community, leaving many to wonder about the fate of their beloved confectionery stops amidst a shifting retail landscape. San Franciscans now must reluctantly bid farewell to another slice of their city's sugary history.
