Blue Bell is sweetening up its product lineup with a new, pastry-inspired ice cream flavor, Cinnamon Twist, which hits stores today. This latest offering is a rich concoction of brown sugar, cinnamon, and chunks of soft cinnamon bun dough, finished off with a velvety cinnamon icing swirl. "The perfect cinnamon twist has a soft, almost gooey texture," Joe Robertson, executive director of advertising and marketing for Blue Bell, told KSAT. He added, "The cinnamon bun dough pieces in our new Cinnamon Twist Ice Cream capture this perfectly."

The Texas-based company known for its down-home flavors isn't stopping there. They're also bringing back some fan favorites, including the I ❤ Cereal and Tin Roof Ice Cream. Starting today, I ❤ Cereal will reclaim its spot in the freezer aisle, promising the taste of fruity cereal and confetti sprinkles, while Tin Roof—offering vanilla ice cream with a chocolate sundae sauce and chocolate-coated peanuts—will be available in the larger half-gallon size. Ensuring fans have variety, these flavors can be nabbed for a limited time.

For those looking to indulge in the new Cinnamon Twist Ice Cream, both pint and half-gallon sizes are up for grabs, but only for a limited stint. According to a Blue Bell press release, "The delicious cinnamon icing swirl complements the ice cream and tasty dough pieces. It is a sweet twist our fans will enjoy."

Established in 1907, Blue Bell Creameries continues to churn out top-tier products despite its relatively limited regional distribution. For those loyal to the brand, today's rollouts are just another testament to a company that has built its reputation on delivering creatively crafted flavors to ice cream aficionados. The firm maintains the standards previously set with over 40 ice cream flavors and various frozen snacks and health claim products. Sweet seekers can find more details on the company's latest flavors and products by visiting their revamped website and following Blue Bell on social media platforms.