As Super Bowl LVIII gets ready to kick off, it's not just the clash on the gridiron that's capturing the attention of millions, but also the peculiar world of prop betting that has fans and gamblers alike in a frenzy. From the color of victory Gatorade to the curious mentions of pop icons during MVP speeches, the NFL's biggest night is also a prime playing field for some of the year's most unconventional wagers.

Betting expert John Ewing from BetMGM in Las Vegas is pointing out a surge in prop bets ahead of Sunday's showdown. "One of the most popular prop bets is the coin toss 50/50 on heads or tails with 55% of bets on heads to win," Ewing told FOX Television Stations. It appears folks are willing to quite literally toss their money into the air, hoping to land a winning bet before the first whistle even blows.

Gatorade showers aren't just for the victorious team anymore, with Ewing noting a significant swing in the odds for the liquid's hue. "The popular color orange has moved from +550 to +325," Ewing mentioned in the interview. Meanwhile, BetMGM's site indicates shifting lines on everything from the MVP's potential shoutout to Taylor Swift, with "yes" at +750 odds, to Travis Kelce potentially snagging the MVP prize at +1300 odds, making prop betting an attractive sideline spectator sport in its own right.

And it's not just celebrity shoutouts and victory showers turning heads. The expectations for San Francisco 49ers' quarterback Brock Purdy's performance have gamblers speculating down to the yard, with odds for "over" 12.5 rushing yards at -135 and "under" at +100. Ewing has seen a change, practically every hour, "a line will go up and down," he explained, highlighting the dynamic excitement surrounding the prop bet market.

The spikey interest in prop betting reflects a broader trend, with Ewing noting that around 60% of bets wagered on this year's Super Bowl fall into the prop category. And with the American Gaming Association projecting an unprecedented 68 million adults to bet a colossal $23.1 billion on the event, it's clear the appetite for these whimsical wagers is more voracious than ever. Responsible gaming remains the crucial message from Ewing, urging bettors to "have fun" but wager within their means.

For more insight into the most talked about prop bets, check out FOX Television Stations' full coverage here. And to stay current with how these bets are shaping up as we approach game day, take a look at another analysis over at Spot On Florida here. With the Super Bowl just around the corner and betting lines oscillating by the hour, one thing is for certain: Super Bowl LVIII will not only be a test of the athlete's prowess but also the gambler's intuition.