Dallas is dialing up its focus on the after-dark dollars. The city's premier economic leaders and an alliance of nightlife advocates are banding together to map out the worth of Dallas' buzz after the sun goes down. They're hitting up everyone from partygoers to bartenders, and business owners to musicians for their two cents on the city's nocturnal trade. The mission: peg down the fiscal footprint of the city's nightlife, which has been rallying back post-pandemic.
In a groundswell of surveys floating through the city streets and cyberspace, Visit Dallas, 24HourDallas, and the City of Dallas's freshly minted Nighttime Economy and Responsible Hospitality division have called upon the public to weigh in. "If you go to a sports game, dine in a restaurant, attend happy hours in bars, or see live music at night, you are contributing to the nighttime economy," said Nathan Armstrong, manager of the division, in a statement bearing the city seal. It’s all part of a plan to sketch a solid foundation from which they can boost the city's after-hours allure and roll out the red carpet for commerce and carousal, alike, as per the City of Dallas.
The number crunching here isn't just a local affair. The figures, fetched by the firm Tourism Economics, will be showcased at the imminent Sociable City Summit, slated to take place in Dallas from April 18 to 20. The summit, as Craig Davis, President and CEO of Visit Dallas explained, is more than a schmoozefest – it's a spotlight on the city’s ambitious plans, including a major Convention Center makeover bankrolled by hefty Hotel Occupancy Tax and sales tax funds.
Meanwhile, advocates like Bryan Tony of 24HourDallas say the summit is a feather in the city's cap, casting a glow on Dallas as a beacon of safety and sizzle in one neon-lit package. "As one of the safest large cities in America, we are excited to welcome visitors from around the world to experience our incredible food, music, and nightlife and learn our best practices," Tony exclaimed with evident pride. Catering to the diverse strands of the nighttime web, four separate surveys are canvassing insights across the spectrum of the nocturnal scene, according to the City of Dallas.
Whether you’re a partygoer with a penchant for the city's after-hours vibe, a worker keeping the drinks flowing until closing time, an artist lighting up stages in the wee hours, or a proprietor with a stake in the city’s dark-time delights, there’s a survey awaiting your pulse on the issue. But the clock's ticking – the call for input wraps up March 15. Do you have an opinion, insight, or story to tell about the night in Dallas? Hit up the Dallas Nightlife Survey and make your voice heard.
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