Houston's own Shipley Do-Nuts is rolling out a series of Monday deals aimed at sweetening up the week for its customers. Starting April 1, which is no joke, the company plans to launch "Do-Happy Mondays," a campaign featuring a different treat each week for those participating in its loyalty program. In a statement obtained by the Houston Chronicle, Chief Marketing Officer at Shipley Do-Nuts Donna Josephson said, "We understand the importance of starting the week on a positive note and wanted to reward our loyal fans with an extra sweet start to their Mondays all month long."
The lineup of treats includes a free sneak preview of a new, limited-time specialty donut, additional loyalty points, and discounted coffee, starting with the much-anticipated specialty donut available from April 1 through April 7 with any purchase. To quickly ramp up their rewards, members can earn an extra 500 points with any purchase made on the following Monday, April 8. "Customers won't want to miss these irresistible deals and rewards, especially the exclusive preview of our exciting new specialty do-nut," Josephson told Franchising.com.
Further sweetening the month, on April 15, patrons can diminish their Tax Day sorrows with a buy-one, get-one half-dozen box of donuts. April 22 marks an Earth Day celebration where customers can grab a free medium cup of Shipley’s Rainforest Alliance Certified house blend hot or iced coffee with any purchase. The brightness continues on April 29, where yet again, an additional 500 points can be secured with any purchase.
The Do-Happy Rewards program isn't only about free donuts and coffee. As per Houston Chronicle, the program boasts 100,000 members who earn five points for every dollar spent, climbing up membership levels to unlock even more exclusive offers and discounts—ranging from gratis donuts and kolaches to Shipley merchandise and discounted coffees. With more than 350 locations across 12 states, Shipley Do-Nuts is spreading both the joy of sugary confections and the rewards of patron loyalty, no strings attached.
