Protesters are raising their voices, waving signs, and calling for a boycott in front of Target stores in response to the retailer's recent decision to discontinue its diversity, equity, and inclusion initiatives, otherwise known as DEI programs. The demonstrations, which began in Las Vegas, have coincided with calls for a national boycott of the chain, sparked by reports of Target ending these specific goals and the Racial Equity Action and Change (REACH) initiatives.
Yasmin Salas, the protest organizer, articulate the group's dissatisfaction to News 3 Las Vegas, saying, "Honestly, it just feels like a slap in the face especially to the minorities, any minorities, not just colors it is also the LBGT community." These recent changes undo Target's 2019 commitments, which included increasing promotions for people of color and spending with diverse suppliers. The sentiments are echoed on KTNV Las Vegas, where Salas explained, "They've had some incidents where they've gotten rid of Black and brown-owned products, and so we're out here kind of boycotting."
Shoppers at the protest insisted on making a change with their wallets. Some, like Salas, highlighted alternative retailers that continue to uphold DEI values. "I know CVS still promotes DEI, it is a little more expensive there for your everyday stuff but it's completely worth it if it goes to the bigger cause," she told News 3 Las Vegas. "I am not shopping there anymore, you will not see me at Target." This marks a tangible shift, as those gathered demonstrate their willingness to transfer their patronage to establishments that align more closely with their values.
The protests, which began with a smaller January gathering, have gained momentum, drawing crowds that surpassed initial expectations. This escalation signals not just a local response, but a broader, more collective unrest toward corporate policies perceived as regressive. "I really didn't think it would be this much," Salas reflected to KTNV, adding "It was just me and a couple girls from the first protest hoping that we can start something, even if it was little. As you can tell, there's a lot [of people here], strength in numbers. I'm really happy with the turnout." Amidst the backdrop of continuous anti-Trump administration demonstrations, these protests anchor a larger conversation on civil rights and the corporate responsibility therein.
Protests are continuing, with more planned, including a march ending at the Trump International Hotel. The protests, supported by honking cars, are calling for companies to focus on fairness and inclusion.
