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As New York City's hotel landscape continues to evolve, travelers on a budget have a new, novel option for accommodations in the Bowery. The Now Now NoHo, set to open its doors on April 1, introduces a 'micro hotel' concept to one of the city's oldest streets. The Sleeper Cabin Hotel, situated at 338 Bowery, will offer solo travelers compact lodging options with rooms measuring between 30 to 40 square feet, according to details shared by ABC7NY.
Oriented towards those who value practicality over excess space, the Now Now NoHo is housed in a property dating back to 1917. Borrowing elements from both European train cars and Japanese capsule hotels, the Now Now NoHo is designed with efficiency in mind, for the solo traveler looking for an affordable night's sleep. Rooms are offered starting at $125 per night and will feature amenities such as custom Wright mattresses and Garnier-Thiebaut linens. The hotel also provides rentable electronics like Gameboys and iPads and a community calendar of local events, James Bryant, the hotel's general manager, told ABC7NY.
The Now Now NoHo places itself at an interesting intersection in the hospitality industry where it seeks to satisfy a demand for budget-friendly options without compromising on quality. "They do want safe and they want clean, and comfortable is a bonus. So if these hotels can really maximize on the safety, the cleanliness and have good reviews around comfort, I saw that the Now Now has some kind of upgraded amenities, the linens and and whatnot. I mean, I think that is going to really have a broad appeal," Lora Goodenough, founder of travel company Beyond the Square, told ABC7NY. As hotel prices continue to rise, the micro-hotel industry itself is anticipated to expand nearly 75 percent over the next decade.
Adding to its unique offering, the Now Now NoHo also caters to those who frequent New York City by providing a membership option. For just $100 a month, members can enjoy perks like one free night's stay per month and discounts on additional stays. Guests are treated to an array of tech-forward services and eclectic on-site amenities, from mobile app check-in to a lounge stocked with a vending machine offering unique health and wellness products, as reported by Time Out New York. The hotel, with shared but private bathrooms and a dedicated "Women+" floor, combines the social aspect of a hostel with the privacy of a personal cabin.
As the hotel approaches its opening date, it has already managed to book approximately 65 percent of its rooms for the upcoming Easter holiday, demonstrating significant interest in this micro-hotel format.