The Brewers are changing TV homes again, and this time Major League Baseball is running the show. Starting this spring, the league will produce and distribute the club’s local telecasts while the team and MLB roll out a mix of direct-to-consumer streaming, traditional providers and a small slate of free over-the-air broadcasts ahead of Opening Day on March 26 at American Family Field, as reported by MLB.com.
Three ways to watch
For in-market fans, the new streaming hub is Brewers.TV, which will cost $99.99 for the 2026 regular season. Viewers outside the Brewers’ territory can opt for MLB.TV at $149.99 or the MLB.TV & BREWERS.TV bundle for $199.99, according to MLB.com. Subscriptions run through the MLB app and common streaming devices, and MLB notes that Brewers.TV is still subject to national exclusivities that can black out specific telecasts.
How many games will stream?
MLB says Brewers.TV is slated to carry the club’s in-market regular-season telecasts, again subject to those national exclusivities. The Milwaukee Journal Sentinel reports the service is expected to stream about 145 games in 2026, with the remaining contests available only on national networks. That estimate reflects national-exclusive windows along with the limited number of free simulcasts the Brewers have planned.
Free over-the-air games across Wisconsin
The Brewers have said that 10 regular-season games, including the home opener and a handful of Tuesday night telecasts, will air free and over the air in most Wisconsin markets. In a press release, Milwaukee Brewers listed WITI (FOX6) in Milwaukee along with affiliates in Madison, La Crosse, Duluth and Wausau among the broadcast partners. The setup mirrors what several other clubs have done as regional sports networks have struggled, and it is aimed squarely at households that lost convenient RSN access.
Why MLB is producing the broadcasts
The shift comes after financial problems at Main Street Sports Group and the collapse of many regional sports network-era agreements. Sports Business Journal reported that teams formally split from Main Street on Feb. 2, 2026. The Associated Press also reported that MLB will produce and distribute local broadcasts for teams including the Brewers as the league expands its local-media footprint. League officials say the move is meant to increase availability and, over time, grow each club’s reach beyond what was possible under the old RSN model.
Money, and what it means for the roster
Brewers president Rick Schlesinger told the Milwaukee Journal Sentinel that the league-run arrangement brings in less revenue than the FanDuel-era television deal. “There is less money coming in than there would have been with FanDuel,” he said, while maintaining that the shortfall is “not impacting investment in the team on the field.” Schlesinger added that fans used to watching on cable, satellite or streaming “will have very similar options for 2026,” although some distribution details were expected to be finalized only in the days leading up to Opening Day.
Opening Day is scheduled for Thursday, March 26 at American Family Field. If you are planning to watch from the couch rather than the concourse, you will want to decide which setup matches your address and your tolerance for national blackouts. In-market fans can subscribe to Brewers.TV through the MLB app and supported devices, while out-of-market viewers should choose between MLB.TV and the bundled option. For the full list of stations and the free-game schedule, check the announcement from the Milwaukee Brewers.
