Last Tuesday, the Frisco City Council gave conditional approval to EastGroup Properties’ plan for a roughly 1.2 million-square-foot industrial and office campus on about 98 acres along State Highway 121. The 11-building proposal slipped through on a 4-2 vote, even as nearby homeowners packed meetings to complain about traffic and what they described as weak notice from the city.
What the council approved
The request asks the council to repeal a March 2025 ordinance and replace it with a Specific Use Permit covering about 98.1 acres. The plan calls for 11 office and warehouse buildings totaling approximately 1,201,235 square feet.
City staff detailed a set of design commitments that are supposed to soften the project’s visual impact. Those include a 300-foot setback from SH-121, a double row of trees and amenitized open space along Lebanon Road. The development is projected to provide roughly 1,734 parking stalls along with associated infrastructure, according to the City of Frisco.
Neighbors push back
Nearby residents argued that outreach was inadequate and warned that new truck traffic could overload local streets. An online petition opposing the project, listed as SUP25-0009, had 2,011 signatures by the time of the hearing.
City documents show staff had received 229 project input forms by the March meeting, and EastGroup representatives had already held multiple HOA meetings to walk neighbors through the proposal. Transportation Planning Manager Joel Fitts tried to calm fears about congestion, saying, “We think of the warehouse being a more intensive use, but it’s actually a much less traffic use.”
EastGroup’s David Hicks told the council the permit would give the company flexibility to recruit nontraditional tenants, according to Community Impact. The petition is posted on Change.org.
EastGroup's local footprint
EastGroup, which trades on the NYSE as EGP, lists about 65.1 million square feet in its portfolio and says it focuses on high-growth markets that include Texas, according to EastGroup Properties.
The company’s filings also describe a recent 16-acre purchase referred to as Frisco Park 121 East Land, a site EastGroup says could support roughly 180,000 square feet in future buildings, as detailed by EastGroup Properties.
Why developers want Frisco
Industry reporting says EastGroup is pitching the campus to tenants that need a mix of office, showroom and warehouse space, such as defense contractors and pharmaceutical companies that want visibility and easy access to the broader DFW market. The strategy reflects ongoing demand for specialty showroom-and-warehouse space near major corridors as available land tightens, according to ConnectCRE.
What happens next
Council members voted to move the permit forward but attached a condition: EastGroup must hold another meeting with the Richwoods community before the city takes up final approval at its April 21 session.
Opponents will get another chance at that hearing to press concerns about traffic, notice and neighborhood impact. EastGroup, for its part, is expected to keep pointing to landscaping plans, setbacks and other design commitments as its case for fitting a massive warehouse complex into one of Frisco’s fastest-changing corridors, as reported by Community Impact.
