Procter & Gamble has bought Austin’s Wonderbelly, the clean-label antacid startup founded by brothers Lucas and Noah Kraft.

Future Proof Brands — the Austin company behind BeatBox — notified state officials it will eliminate 158 positions by Feb. 21. The cuts come after Anheuser‑Busch moved to buy a controlling stake in BeatBox.

TransPak’s new Manor campus has exceeded the roughly 100‑worker hiring target it set after opening in early 2025, local reporting shows. The 300,000‑sf facility is tied to semiconductor supply‑chain work.

Spec’s is proposing a 12,000‑sq‑ft shop at 1481 Hero Way — the chain’s first in Leander — with wine, spirits, deli items and THC drinks per public filings.

Austin signed about 3.4 million square feet of retail leases last year, keeping vacancy tight even as new development ramps up across the metro. Grocers and fitness concepts are doing much of the backfilling.

A Cedar Park shareholder sued Firefly Aerospace in Austin federal court, alleging the company misled investors about spacecraft demand and Alpha rocket readiness after a September test explosion.

Williamson County approved a tax incentive deal with Pegatron Technologies, requiring the company to invest $35 million and create 100 jobs for tax breaks.

Sprinkles Cupcakes abruptly closed its bakeries on Wednesday. Founder Candace Nelson confirmed the move on Instagram; employees say many got little notice.

Oxford and Pine Tree paid about $250M for Wolf Ranch Town Center and Lakeline Plaza — roughly 1 million square feet of mostly leased Austin-area open-air retail. The buy marks Oxford’s entry into U.S. open-air retail and pairs it with an experienced operator.

Durcon has broken ground on a 32,000-square-foot expansion at its Taylor plant, a modernization the company calls its largest capital investment. The project will add new fabrication machinery and boost production capacity.

TDLR filings show a 115,285‑sq‑ft H‑E‑B at McKinney Falls and William Cannon with an estimated $40M budget and a late‑2027 opening target.

H-E-B is delighting travelers at Texas airports with free merchandise from vending machine pop-ups, offering items like concha slippers and a viral tortilla blanket.

Micro Center is taking part of the former Fry's on North MoPac, penciled to open in mid‑to‑late 2026 and expected to add about 100 jobs. The rest of the building will become an EōS Fitness gym.