It's official: Pantone has just unveiled its much-awaited Color of the Year for 2024, and it's a shade that's soft, sweet, and bound to give you all the fuzzy feels. Known as 'Peach Fuzz' or PANTONE 13-1023, this sherbet-like orange hue is taking a distinct turn from the drama and intensity of last year's 'Viva Magenta'. The pastel color is "a velvety gentle peach tone whose all-embracing spirit enriches mind, body and soul," according to KXAN.
After scouring cultural influences ranging from fashion shows to art and social movements, Pantone's choice reflects a collective craving for comfort and connection in these turbulent times. The color "echoes our innate yearning for closeness and connection." However, not just the emotional resonance, there's a tactile sense to the name Peach Fuzz itself, adding a sensory dimension that's quite unexpected in a color designation, as stated in KXAN,
Further detailing the significance of the color, Laurie Pressman, vice president of the Pantone Color Institute, says, "We see an increased focus on community and people across the world reframing how they want to live and evaluating what is important — that being the comfort of being close to those we love," as per Real Simple.
